What metric found in the Cards report can help you evaluate performance?
- Ratio of clicks to card impressions
- Total watch time associated with cards
- Average view duration of videos with cards
- Merchandise purchased from direct links in cards
Which is an example of a measurable question to ask?
Which is an example of a measurable question to ask?
- Does the audience watching our videos match our intended target demographic?
- Why did our recent video go viral?
- How can we get a lot of younger viewers to care about our content?
- Which YouTube Analytics report contains demographic information?
What is the most common revenue stream channels use to earn money on YouTube?
What is the most common revenue stream channels use to earn money on YouTube?
- Rentals
- Brand deals
- Crowdfunding
- Ad revenue
Which one of the following metrics may not be a part of your top level revenue performance?
Which one of the following metrics may not be a part of your top level revenue performance?
- All of these should be included when you pull your top level performance metrics.
- Views and watch time
- CPM
- Estimated monetized playbacks (EMPs)
Which of the following ad formats typically has the lowest CPMs?
Which of the following ad formats typically has the lowest CPMs?
- Display ads
- Skippable reserve
- Non-skippable reserve
- Auction ads
What low-investment strategies could a channel do that may help increase viewership in a particular country?
What low-investment strategies could a channel do that may help increase viewership in a particular country?
- Leverage your community to crowd source captions and metadata translations.
- Identify local talent and create a dubbed version of the video to improve the native viewing experience.
- Do nothing, viewership contribution from other countries has minimal impact on revenue.
- Produce a new video on the same topic with top creators in that market.