CertificationAnswers

A key consideration when evaluating a video description is:

 

• Are important words in all caps?

 

• What is visible on the top 3 lines?

 

• Does the description use correct punctuation?

 

• Do the video title and description start with the same word?

 

Explanation:

 

Think about YouTube as a search engine. In fact, it is one of the largest search engines in the world. So, writing descriptions with keywords can help viewers find your videos. And not only YouTube. Your video can also appear in Google search for example. That’s why you need to think carefully about your video description.

First, descriptions should contain valuable information that helps viewers find your videos in search results and understand what they’ll be watching. As a result, well-written descriptions with the right keywords can boost views and watch time. However, make sure that each video has a unique description.

In addition, the most important part of your video description is the first three lines. Why? Because they are viewable without pressing “show more” button. Use these lines wisely. For example, explain what the video’s about using search-friendly keywords and natural language.

So, what is a key consideration when evaluating a video description? First, and the most important – the top 3 lines.

Learn more on the official Google support website.

 

What does the Translations report allow you to do?

 

• Determine which languages are spoken by viewers of the original video.

 

• Forecast how much budget to allocate to translating videos.

 

• Analyze the performance of localized content.

 

• See which keywords are most popular in different regions.

 

Explanation:

 

YouTube offers many valuable reports you can use to evaluate your channel’s performance. One of these reports is “Translations report”. What’s that?

If you’ve added translated titles, descriptions, and subtitles to videos, you can use the Translations reports. They show performance data of the localized content. In general, these reports help you understand the value of your translation efforts. For example, you can evaluate views and watch time from viewers who might not understand the video’s original language or track the performance over time as you translate more videos.

As a result, with translations reports, you can evaluate translated content to increase reach and discovery. So, what does the translations report allow you to do? Shortly, they show data of localized content.

In addition, note that channels with very large international audiences typically create multiple channels. And, not just using translations for videos.

Learn more on the official Google support website.

 

When do fluctuations in CPMs typically happen?

 

• CPMs don’t fluctuate, they are a fixed value across the year.

 

• They dip at the end of the year and rise at the beginning of the year.

 

• They rise at the beginning of the quarter and dip at the end of the quarter.

 

• CPMs rise at the end of a quarter and dip at the beginning of a quarter.

 

Explanation:

 

There are many factors which influence CPM’s. For example, industry, geographic location, macro trends, season and so on. In general, we can divide these factors into global supply and demand factors, advertising industry factors, and YouTube specific factors.

So, if we ask when do fluctuations in CPMs typically happen, we keep in mind advertising industry factors in mind. Trends and season can influence ad spend and ad revenue for YouTube channels as a result. As a general rule, advertisers tend to spend more money at certain times of the year, like holidays, sporting events and so on. Also, CPMs tend to be highest towards the end of each financial quarter. And, drop with the start of the next quarter.

However, this is just a general rule. Depending on your channel’s specific CPM’s not follow general trends.

Learn more on the official Google support website.

 

What is one way that channel managers help grow a channel?

 

• Assess competitors’ content and duplicate their content strategy.

 

• Set watch time and subscriber goals.

 

• Encourage the channel to solely focus on viral content.

 

• Evaluate the channel’s role in the ecosystem and how it can leverage the other elements of the ecosystem.

 

Explanation:

 

If there only was one single success formula to grow your channel… Well, that doesn’t work this way. Managing Youtube channels requires your every day’s commitment. And, is never ending process.

So, what is one way that channel managers help grow a channel? An answer should be “set your goals, and work hard”. As there is no such option, “evaluate the channel’s role in the ecosystem” is also a good idea. In other words, it means that you should think about the mission your channel has and your goals. Understanding your channel’s role could help you find ways how to scale your growth.

In addition, channel managers should consider how the channel contributes to the YouTube ecosystem. Also, they evaluate, for example, who is consuming your content, how can the channel keep viewers engaged, how can the channel generate revenue.

Learn more on the official Google support website.