CertificationAnswers

Automated rules can only be applied at the account level. True or false?

• True
• False

 

Automated rules can only be applied at the campaign level. True or false?

• True
• False

 

Which Sitelink Extensions will help boost ad performance by highlighting products and services?

 

• Callout Extensions

 

• Structured Snippet Extensions

 

• Review Extensions

 

• All of the above

 

 

When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

 

• Description
• Final
• URL
• Path
• Headline

 

Note: Broken question (microsoft error). Question options belong to another question. According to previous exam versions it should be as –

When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

You enter your URL

Microsoft Advertising will generate a specific URL landing page from your target You choose between Categories, All web pages, or Specific web pages Microsoft Advertising will create a remarketing list

–      After multiple verification the correct option is number 1. Even it makes absolutely no sense.

 

or

 

• You enter your URL
• Bing Ads will generate a specific URL landing page from your target
• You choose between Categories, All web pages, or Specific web pages
• Bing Ads will create a remarking list

 

With dynamic search ads, you no longer have to do the following: (Select 2)

 

• Maintain keyword lists and manage bids

 

• Update and customize ad titles

 

• Create Ad Extensions

 

• Develop keyword lists

 

 

A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?

 

• True

 

• False

 

 

How would you focus on a more specific audience for a given ad group or campaign?

 

• Build a negative keyword list.

 

• Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.

 

• Increase your budget

 

• Increase your keyword bid prices

 

• None of the above