CertificationAnswers

 

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthroughrate & Positions, using data from the last 3 months.

 

• True

 

• False

 

 

 

 

The ALT attrubute is:

 

• The alternate name for the meta title

 

• A Meta tag that highlights an alternate page

 

• A Meta tag used to specify the anchor text

 

• Used to describe an image

 

 

 

 

Evergreen content has a short shelf life (such as news articles).

 

• True

 

• False

 

 

 

 

Backlinks from Social media channels offer a good source of link juice.

 

• True

 

• False

 

 

 

 

The Google Pigeon update mainly affects:

 

• Video Search

 

• Local Search

 

• Image Search

 

• International Search

 

 

 

 

The hreflang tag is used to:

 

• Allow the search engines to detect which language is being used

 

• Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages

 

• Specify the location on a page to target users in a specific country

 

• Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language