CertificationAnswers

 

What report provides data on how specific sections of a website performed?

 

• Frequency and Recency report

 

• Content Drilldown report

 

• Top Events report

 

• Location report

 

Explanation:

 

You can see the performance of your website’s specific sections under the “Content Drill Down” dimension in Google Analytics. To find this report in Google Analytics after login, click on Behaviour >> Site Content>> Content Drilldown. If your website does not has directory structure, you can group the content by defining the rule. Website’s directory structure is only shown under this report.

In Google Analytics, there are a lot of great undervalued reports. One of them is the Content Drilldown report. The Content Drilldown report is based on your website structure. It groups together sections of your site. You can then drill into the product pages to look at your most popular categories within the product pages.

This report is based on the URL structure. So, to get most of it you need proper URL structures on your website first of all.

Learn more on the official Google support website.

 

What is not a filter setting for data in views?

 

• Include
• Restore
• Exclude
• Modify

 

Explanation:

 

Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings.

In Google Analytics, you can use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses. So, you can such filter parameters as include, exclude or modify. Restore is not a filter parameter.  i

Keep in mind that filtering permanently includes, excludes, or alters hits in that view. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set.ts.

Read more here: https://support.google.com/analytics/answer/1033162

 

What is a “metric” in Google Analytics?

 

• A segment of data separated out in a report for comparison
• The dates in your date range
• A dimension that can help you analyze site performance
• The numbers in a data set often paired with dimensions

 

Explanation:

 

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
Read more here: https://support.google.com/analytics/answer/1033861