CertificationAnswers

 

In PPC the advertiser pays for:

 

 

• Clicks on their ads

 

• Impression on their ads

 

• Brand visibility

 

• The link juice acquired from the link

 

 

 

Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

 

• FALSE

 

• TRUE

 

 

 

Which of the following is required based on Google’s recommendations for a mobile-friendly website?

 

• Google Voice intergration

 

• Mobile Viewport

 

• Mobile App

 

• Contact number

 

 

 

A deep link is:

 

• A link with formatted anchor text (bold, italic)

 

• A link to a webpage that is not the homepage

 

• A homepage link to an external high authority source

 

• A link to a third party site

 

 

 

Google Analytics is capable of tracking user activity on any digitally connected device.

 

• TRUE

 

• FALSE

 

Why Should The Alt Attribute Be Included When Adding Images?

 

 

• To provide search engines with details of images

 

• To allow details of images to be picked up by screenreaders

 

• To prevent other websites from using images without concent

 

• To show alternative images in a series of similar images