An XML Sitemap can be tested & submitted to Google using Google Search Console.
True
False
Which of the following error codes is used when the requested resource has been permanently removed?
Which of the following error codes is used when the requested resource has been permanently removed?
- 406
- 410
- 400
- 404
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Just before the closing </body> tag
Just after the opening <head> tag
Just before the closing </head> tag
Just after the opening <body> tag
or
- Just before the closing </body> tag of your website
- Just after the opening <body> tag of your website
- Just before the closing </head> tag of your website
- Just after the opening <head> tag of your website
or
Explanation:
You just need to paste the entire snippet into the HTML on your web pages, just before the closing </head>tag.
This is a confusing question. Please note that the correct answer is “Just before the closing </head> tag” at the current version of Google Analytics Individual Qualification Exam in English. We will update this file if/when it changes. Note that in Google Analytics Academy assessments a correct answer is different to the same question -Just after the opening <head> tag. Moreover, if you take GAIQ exam in French the correct answer is also “Just after the opening <head> tag”.
In both scenarios GA code will be render blocking and will slow down your website. The best solution is to host analytics locally and put tracking code in the footer.
Read more here: https://support.google.com/analytics/answer/1008080
If a web page visitor clears the Analytics cookie from their browser, what will occur?
If a web page visitor clears the Analytics cookie from their browser, what will occur?
- Analytics will not be able to associate user behavior data with past data collected
- Analytics will set a new unique ID the next time a browser loads a tracked page
- Analytics will set a new browser cookie the next time a browser loads a tracked page
- All of the above
Explanation:
It’s important to understand that Google Analytics doesn’t track users or people. It tracks browsers. Google Analytics uses cookies to track visitors and collect data. So, if the user clears cookies from their browser, Google Analytics will not be able to associate behavior data with collected data. Also, to continue tracking Analytics will set a new unique ID and a new browser cookie.
So, in this example, all options are correct. If a web page visitor clears the Analytics cookie from their browser, GA won(t be able to associate data. Also, will set cookies and the new unique ID the next time browser will load the page with tracking code.
Keep in mind that you can opt out if you don’t want Google Analytics to set cookies.
Learn more on the official Google support website.
Which reports indicate how traffic arrived at a website?
Which reports indicate how traffic arrived at a website?
- Behavior
- Demographics
- All traffic
- Geo
Explanation:
All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.
Understanding how users arrive at your website or application is very important. In Google Analytics, the PPC campaigns, search engine, social media, and other sources that send users to your website are known as traffic sources. You can analyze your traffic sources and see associated data in All Traffic reports.
The All traffic report is one of the most important reports in Google Analytics. However, even your main traffic sources will vary depending on the type of website you own, a healthy site will have a good balance of traffic from all four sources.
You never want to have all your eggs in one basket. Depending on only one traffic source, like PPC or social media, is increasing risks for your online business.
Learn more on the official Google support website.
What is not considered a “source” in Google Analytics by default?
What is not considered a “source” in Google Analytics by default?
- (direct)
- com
Explanation:
“Email” is not considered as a source in Google Analytics. “Email” comes under the “Medium”.
In Google Analytics, “Source” is the origin of your traffic. For example, search engines, referral websites (domains). Note the difference between sources and mediums. Mediums are categories of the sources, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).
So, in this case, email is not a source in Google Analytics.
Analyzing your website traffic sources can help marketers understand how well campaigns are working and how to optimize website content, advertising, and other marketing channels.
Learn more on the official Google support website.