CertificationAnswers

What data table display compares report metrics to the website average?

• Pivot
• Percentage
• Performance
• Comparison

Explanation:

In Google Analytics, you can choose different types of reports. Also, you can use different tables to display data. For example, pivot tables, flat tables etc. If you want a data table which compares metrics to the website average, you should us comparison tables. This report is great for identifying the winners and the losers in the data groups.

By default, the Comparison table compares metrics against a site’s average.  Note, that you can also compare against your sites historical data range.

Learn more on the official Google support website.

To view accurate data in a Custom Report, what action should be avoided?

• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Use multiple dimensions together in the same report
• Pair metrics and dimensions of different scopes

Explanation:

Pairing metrics and dimensions of different scopes is not possible in any report.

In Google Analytics, each dimension and metric has a scope. In most cases, you want only to combine the dimensions and metrics of the same scope. Also, it’s important to understand the difference between metrics and dimensions. While a dimension is characteristic of an object that can be given different values, or in other words “describes data”, a metric “measures data”. A metric is an element of dimension measures in numbers, as a sum or ratio.

Dimension & Metric explorer is a great tool to check dimensions &  metrics combinations. With this tool, you can find out valid combinations, sort them by features, explore all possible metrics and dimensions, and more.

When does a default Analytics session expire?

• At noon every day
• When a user is inactive on a web page for more than 30 minutes
• When a user opens another browser window
• After 30 minutes, regardless of user activity on your website

Explanation:

In Google Analytics, session is the period of time a user is active on your site. Note, that by default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. However, you can adjust this setting.  Users that leave your site and return within the expiration time limit are counted as part of the original session.

Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

Read more here: https://support.google.com/analytics/answer/2795871