CertificationAnswers

 

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

 

• • • Karen’s ads often show below her organic results for the search query
• • • People who see Karen’s site in relevant organic search results often click through to her site
• • • Karen’s ads don?t often show for the search query
• • • Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

 

Explanations:

 

With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online, use the organic results to identify new, potentially valuable keywords and gain a holistic view of how your online presence is performing overall in terms of attracting views and clicks.

The new paid & organic report provides a holistic view of your text ad stats and organic listings at the query level, letting you analyze strengths and gaps in your overall search presence.

In Google Ads, with the paid & organic report, you can see how often pages from your website are showing in organic search results. This could help you better understand how paid text ads and organic search results help you reach people. In this case, Karen’s organic click/query rate is high. What does this mean? Well, if you receive many clicks from particular queries, that usually means, you rank well for this query. Also, if you rank high on search results, it means your CTR rate is good enough.

In other words, if your organic clicks/query rate is high, it means that people often click through to your website after seeing it in search results.

Tip: To use paid & organic report, you must have your Search Console and Google Ads account linked.

Read more here: https://support.google.com/adwords/answer/3097241?hl=en

 

 

 

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

 

based on how much your product is worth

 

50% of how much your product is worth

 

the same amount as the profit generated by your product

 

the same amount as the revenue generated by your product

 

Explanation:

 

Do we really need to know something about AdWords to answer this question? At least even AdWords exam can be funny. Anyway, here is appropriate explication from google help center “Most people starting out in AdWords use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that’s the highest amount that you’re willing to pay for a click on your ad. Set your bid by thinking about how much an ad click is worth to you.”

Most people starting out in AdWords use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that’s the highest amount that you’re willing to pay for a click on your ad. Set your bid by thinking about how much an ad click is worth to you.

 

Choosing the right bid is essential for your campaigns. Often finding the optimal bid for your specific business is a long process which requires multiple tests. In other words, there’s no single recommended bid amount that works perfectly for everyone. The bid you choose will depend on your campaign, goals, cost of keywords, location, industry, and many other factors. However, the first thing you should consider is how much a click and your product worth. If you’re selling new cars a bid of 0.10 USD will look just funny. Also, if your product is priced 1 USD, you just can’t pay 2USD for a click.

Tip: If you’re just starting out in Google Ads, make a budget and bid amount that you’re comfortable with. One of the most common mistakes I see is overspending. Usually, small businesses owners who tend to manage their accounts themselves stop after few weeks saying that it’s too expensive for them. In most cases that happens because of bad account structure, poor optimization, and not tailored bids.

 

Read more here: https://support.google.com/adwords/answer/2471184?hl=en

 

 

 

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

 

“Display Network”

 

“Shopping”

 

“Search Network only – All features”

 

“Search Network only – Standard”

 

Explanation:

In Google Ads, each advertising network has different types of campaigns to suit your goals. Sometimes it could be complicated to determine which network you should choose to advertise on. However, in this case, the choice is clear.

First, Belinda wants to show image Ads. So, search network is not suitable for her. Second, she wants to show her ads on the specific websites. In other words, she needs placement targeting. Keeping this in mind, the best option is the Display Network.

The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.r not. Why not Shopping Ads. Well, a question is about “announcing new labels”. Definitely, shopping ads are a good option for retailers. But with a goal to sell their products. Now, the goal is to “announce” or “build awareness” about new labels on specific sites.

 

A word “announcing” is a key. She is still not selling, right? Otherwise Shopping ad format would be more suitable answer.

With a Display Network only campaign, your ads can show throughout the Google Display Network. This campaign type works by matching your ads — including text, image, rich media, and video ads — to websites and other placements, like YouTube and mobile apps, with content related to your targeting.

Read more here: https://support.google.com/partners/answer/6123890?hl=en

 

 

 

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

 

  Improve Quality Score and increase cost-per-click (CPC) bid

 

  Decrease cost-per-click (CPC) and increase daily budget

 

  Decrease cost-per-click (CPC) and decrease daily budget

 

 Improve Quality Score and decrease cost-per-click (CPC) bid

 

Explanation :

 

Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page. That’s called Ad position, Ad Rank or Quaity Score

To improve your ad position, you can:

• increase your bid
• improve the quality of your ads
• Improve the quality of your computer and mobile landing page experience
• High cost-per-click (CPC)

 

In Google Ads, the position of your ad is determined by a formula. It’s called the Ad Rank. In general, Ad Rank is based on your quality score, bid and the expected impact of extensions and other ad formats. So, you can still win a higher position at a lower price with highly relevant keywords and ads.

Also, keep in mind that your Ad Rank is recalculated each time your ad is eligible to appear. In other words, your ad position will fluctuate each time depending on the context of the person’s search and the competition. So the answer to a question “Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?” is obvious. You need to increase QS and also bids. But that’s not so simple. Keep in mind that there are thresholds. This is the minimum bid necessary for your ad to show in a particular position. In other words, no matter how good and relevant is your Ads. If your bid is lower than a threshold, your ad won’t appear.

 Tip: The Ad Rank thresholds above search results are higher than the thresholds for ads below search results. Keep that in mind defining your bids.

Learn more on the official Google support website.