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Video remarketing is a way to optimize:

November 21, 2018 By CertificationAnswers

Video remarketing is a way to optimize:

conversions

video campaigns

cost-per-view (CPV) bidding strategies

bidding strategies

Explanation:

You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing.” By reinforcing your message with people who have already seen your videos or channel, you’re more likely to succeed in increasing your return on investment.

So, you’ve uploaded your videos to YouTube, and have been running your TrueView campaign for a while. Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals.
Read more here: https://support.google.com/adwords/answer/3013684

An advertiser should group their campaigns by:

November 21, 2018 By CertificationAnswers

An advertiser should group their campaigns by:

type of product or service

number of keywords

maximum cost-per-click (CPC) bids

number of ad groups per campaign

Explanation:

Organizing your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts. When you need to use a different set of campaigns settings (ex: budget or location targeting), create a separate campaign. For instance, if you sell clothing, you may want to set a budget for shirts and a different budget for pants. In this case, you should create a campaign for shirts, and another campaign for pants.

Source

A good rule of thumb for creating an effective campaign structure is to mirror your website’s structure. By creating campaigns and ad groups around a specific theme or product, you can create keyword lists that directly relate to the corresponding ad text, and ads that link directly to that product’s page on your website. You can even add keyword-specific URLs to improve the quality and relevance of your ads in your account.

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

November 21, 2018 By CertificationAnswers

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

- - Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment

- - Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment

- - Add call extensions to the client’s ads and monitor performance with the top vs. other segment

- - Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

Explanations:

Call extensions let you add phone numbers to your ads, which can increase clickthrough rates by 4- 5%. When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions.

Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls.

When building a keyword list for a Display Network campaign, you should do which of the following:

November 21, 2018 By CertificationAnswers

When building a keyword list for a Display Network campaign, you should do which of the following:

Use Display Campaign Optimizer to identify new keywords

Only include exact match keywords

Only use Keyword Planner to identify new keywords

Include keywords that are related to the websites your customers visit

Explanation:

Display Network keywords help you connect your campaigns to people most likely to be interested in your business. For example, if your most likely customers like to hike, you might add keywords around hiking or enjoying the outdoors. Then, AdWords finds relevant websites that include your keywords as well as relevant audiences who are interested in those keywords. It’s a good idea to pick keywords that are relevant to an entire ad group, and not just a single ad.

Choosing keywords for a Display Network campaign is about connecting your ads with people most likely to be interested in your business. Based on what you know about your customers, pick keywords that would you imagine would appear on websites your customers would visit.

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

November 18, 2018 By CertificationAnswers

dam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

Impressions

Reach and frequency

Search terms report

Conversion tracking

Explanation:

If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls.
Types of phone call conversions you can track:

Calls from ads
Calls to a phone number on your website:
Clicks on a number on your mobile website
Import call conversions

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

November 18, 2018 By CertificationAnswers

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

- Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
- Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
- Increase bids for ads with the lowest average position and clickthrough rate (CTR)
- Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

Explanation:

Optimization is an ongoing process. You should test, monitor, analyze and optimize your campaigns on regular basis to achieve your business goals. Finding an optimal keywords list is an essential part of optimization.

Filter your keywords to see which ones are below your first page bid estimate. Then, you can increase the cost-per-click (CPC) bids for keywords that aren’t showing ads on the first page of Google search results based on your first page bid estimate. Try using automated rules to automatically raise your keyword bids when they are below your first page bid estimate.