CertificationAnswers

 

An advertiser is charged for viewing a TrueView in-display ad when someone:

 

shares the ad

 

clicks and views the first frame of the ad

 

watches the entire ad

 

watches a TrueView in-stream ad after watching a TrueView in-display ad

 

Explanation:

 

Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page.You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail.
Read more here: https://support.google.com/adwords/answer/2375464?hl=en

 

 

 

Cards are a great way to increase engagement with your video ad or brand.

Where do you create cards?

 

 

Bumper ads

 

Google Ads

 

YouTube

 

Google Preferred

 

Explanation:

 

Cards are created in YouTube and show on a per-video basis, on both desktops and mobile devices. You can provide a final URL from a list of eligible sites and, depending on the card type, customize an image, title, and call-to-action text.
Read more here: https://support.google.com/youtube/answer/150471

 

 

 

TrueView in-stream ads can appear on:

 

• YouTube Mastheads

 

• the Google Play Store

 

• Google search results and YouTube watch pages

 

• YouTube watch pages

 

or

 

the Google Play Store

 

YouTube mastheads

 

Google search results and YouTube watch pages

 

YouTube watch pages and mobile video mastheads

 

Explanation:

TrueView in-stream video ads can appear on YouTube watch pages and on videos on partner sites and apps in the Display Network.

Read more here: https://support.google.com/adwords/answer/2375464?hl=en

 

 

 

TrueView in-stream ads and in-display ads appear, respectively:

 

before videos and as clickable thumbnails

 

as clickable thumbnails and before videos

 

to the left and right of videos

 

at the top and bottom of videos

 

Explanation:

 

TrueView in-stream ads run on videos served on YouTube or on a collection of sites and apps in the Google Display Network (GDN). These ads may also run on YouTube videos that are embedded on other sites or apps. They can also appear on Android and iOS YouTube apps, m.youtube.com (on iPad and Android), and on connected TVs. Ads appear before video and as clickable thumbnails.

Read more here: https://support.google.com/adwords/answer/2375464

 

 

 

Which can an advertiser include in a TrueView video ad to increase interactivity?

 

A scrolling banner

 

An animated GIF

 

A card

 

A blinking border

 

Explanation:

 

Read more here: https://support.google.com/adwords/answer/150471