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Mobile sites:

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Mobile sites:

 

are accessed through the desktop device’s web browser

 

have specific functionality for mobile devices

 

require approvals to access

 

need to be downloaded or installed to a device

 

Explanation:

 

When we talk about mobile sites, we’re referring to Internet-enabled properties that have specific Internet-based functionality for mobile devices.

  • They’re accessed through the mobile device’s web browser (Safari, Chrome, etc.)
  • They don’t need to be downloaded or installed to a device
  • The term ‘mobile sites (mSites)’ can be used interchangeably with ‘mWeb’ in this conversation

Read more here: https://support.google.com/partners/answer/7336519

 

 

 

How can an advertiser calculate the view rate of a video campaign?

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How can an advertiser calculate the view rate of a video campaign?

 

  • By looking at the percentage of viewers who watched the video until the last quartile

 

  • By dividing the number of views by the number of impressions

 

  • By dividing the number of impressions by the number of clicks

 

  • By dividing the number of clicks by the number of views

 

Explanation:

 

View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).

Source

View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network. It is calculated by dividing the number of views by the number of impressions.

Read more here: https://support.google.com/partners/answer/6293479

 

 

How does AMP work?

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How does AMP work?

 

Doesn’t let extension mechanisms block rendering

 

Allows only asynchronous scripts

 

Keeps all third-party JavaScript out of the critical path

 

All of the above

 

Explanation:

 

  • AMP doesn’t let extension mechanisms block page rendering. AMP supports extensions for things like lightboxes, instagram embeds, tweets, etc.
  • To keep JavaScript from delaying page rendering, AMP allows only asynchronous JavaScript.
  • It keeps all third-party JavaScript out of the critical path

Read more here: https://support.google.com/partners/answer/7336293

 

 

If your client wants to pay only when someone views an ad, you should use:

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If your client wants to pay only when someone views an ad, you should use:

 

  • TrueView ads

 

  • Viewable cost-per-thousand-impressions (vCPM) bidding

 

  • YouTube homepage ads

 

  • Text ads

 

or

 

  • YouTube homepage ads

 

  • Text ads

 

  • Viewable cost-per-thousand-impressions (vCPM) bidding

 

  • TrueView in-stream ads

 

Explanation:

 

There are nothing in question pointing to video ads. If the same question was in Display advertising exam, how much people would choose vCPM as correct answer? looking at question both are correct. Explication. The beauty of TrueView ads is you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages in other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, or companion banners, or on the video thumbnail for video discovery ads.

Use this format when you have video content you’d like to promote before other videos on YouTube and across the Google Display Network. Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. You pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first.

Viewers see videos they’re curious about, and you get more views from an audience you know is interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-impression (CPM) pricing, you won’t need to pay every time your ad is shown.
Read more here: https://support.google.com/adwords/answer/2375464

 

 

Why are push notifications important for advertisers?

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Why are push notifications important for advertisers?

 

They deliver timely updates to users

 

All of the answer options are correct

 

The information they deliver can be acted on immediately

 

They give users the opportunity to re-engage with content they are interested in

 

Explanation:

 

Web push notifications allow users to opt-in to timely updates from sites they love and allow you to effectively re-engage them with customized, relevant content.A precise notification is one that has specific information that can be acted on immediately.

Read more here: https://support.google.com/partners/answer/7336533

 

 

Which can be done in YouTube Analytics?

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Which can be done in YouTube Analytics?

 

Check the conversion volume

 

Check engagement reports

 

Check the count of TrueView earned actions

 

Create remarketing lists

 

Explanation:

 

Learn more about the performance of your videos with YouTube Analytics. You’ll get lots of data on your channel and videos through different reports (Views, Traffic Sources, Demographics and more.). In “Performance and engagement”, you can see a visual summary of the actions taken by people after watching this video. Specifically, this report includes your video’s views, likes, shares and subscriptions as a result of people watching this video.

 

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