Certification Answers

We help you to pass your exams

EN FR ES DE IT PT RU PL NL TR JA

CertificationAnswers

Why is average view frequency important to measure?

By

 

Why is average view frequency important to measure?

 

 

  • It lets you continually track conversions

 

  • It tells you how many people are viewing the ad

 

  • It shows you how engaged people are with the ad

 

  • It shows how often the average person sees or interacts with the ad

 

or

 

  • All of the listed answers are incorrect.

 

  • You can see the number of conversions the ad received.

 

  • You can understand how often a single user sees your ad

 

  • You can see how engaged a viewer is with your ad

 

Explanation:

 

The typical number of times that someone viewed your ad over a given time period.For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.
Read more here: https://support.google.com/partners/answer/6024272?hl=en

 

 

An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

By

 

An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

 

 

There is no minimum

 

$100.00

 

$2

 

$5

 

Explanation:

 

There’s no minimum amount that you have to spend. Instead, you set an average daily budget and choose how you’ll spend your money.

Read more here: https://support.google.com/adwords/answer/1704424

 

 

What percentage of video views on YouTube come from mobile devices?

By

 

What percentage of video views on YouTube come from mobile devices?

 

 

More than 60%

 

More than 75%

 

Almost 15%

 

Almost 25%

 

 

Explanation:

 

Between the end of 2013 and the end of 2014, the amount of time that people spent watching video on the Internet grew 38.5%. Every month, more than 1 billion people watch more than 6 billion hours of YouTube video. In addition, more than half of YouTube video views come from mobile devices.
This represents a lot of potential customers, both at home and on the go. And you can decide where and when a video ad shows, and which potential customers see it.
Read more here: https://support.google.com/partners/answer/6052202

Percentage of video views from mobile devices is growing constantly. Latest reports show more than 60% already.

Source

 

 

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

By

 

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

 

 

View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

 

Views, impressions, unique users, awareness lift, and ad recall lift

 

Sales and purchase intent lift

 

Clicks, calls, and sign-ups

 

Explanation:

 

Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.

Consideration:

  • View-through rate
  • Watch time
  • Favorability lift
  • Consideration lift
  • Brand interest lift

Read more here: