CertificationAnswers

 

On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

 

 

Google Maps

 

Google+

 

YouTube

 

Gmail

 

Explanation:

 

In an average month, 18+ year olds in the United States spend more time watching YouTube than any television network.       On mobile alone, more 18- to 49-year-olds watch YouTube during prime time in the United States than they do the top 10 prime-time shows combined.Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled.

Read more here: https://www.youtube.com/yt/advertise/

 

 

 

What can you use to connect with people based on their purchase intent?

 

 

Similar audiences

 

Google’s in-market audiences

 

Custom affinity audiences

 

Customer Match

 

Explanation:

 

These audiences are designed for advertisers focused on getting conversions from likely buyers. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

Read more here: https://support.google.com/adwords/answer/2497941

 

 

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app.

What can she identify to make a video remarketing list?

 

 

Ad impressions, users who have downloaded the app

 

Ad impressions, users who have subscribed to her company’s video channel

 

Users who have subscribed to her company’s video channel, users who haven’t downloaded the app

 

Ad impressions, users who haven’t downloaded the app

 

Explanation:

 

You can create all kinds of video remarketing lists to reach people based on their past YouTube-related actions or Google Search and Display behaviors. Views, likes, commenting, sharing, and subscribing, as well as visiting channels, videos, or even mastheads, are all list-worthy behaviors. Impressions are not.
Read more here:

• Open>> https://academy.exceedlms.com
• Course: AdWords Video Certification
• Topic: Use video remarketing to reconnect

 

 

 

Video ads can run on:

 

• YouTube only

 

• YouTube and the Display Network

 

• The Display Network and video partner sites and apps

 

• YouTube and video partner sites and apps

 

Explanation:

 

While video ad content must be hosted on YouTube, video ads can appear on YouTube and on video partner sites and apps across the Display Network, including on tablets and mobile devices (depending on your format and settings).

Source

Video ads can appear on YouTube and on video partner sites and apps across the Display Network.

Read more here: https://support.google.com/partners/answer/2375464

 

 

 

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

 

 

• A) Topic

 

• B) Interest

 

• C) Contextual

 

• D) Placement

 

Explanation:

 

Placements allows targeting unique channels, videos, apps, websites, or placements within websites. For example, you can target an entire high traffic blog or just the homepage of a popular news site. Placements can include: YouTube channels, YouTube videos, Websites on the Display Network, Apps on the Display Network

Source

 

 

 

When is someone added to an advertiser’s video remarketing list?

 

• A) When she clicks the ad

 

• B) When she purchases something from the advertiser’s website

 

• C) When she views the ad for the second time

 

• D) When she views the ad

 

Explanation:

 

The person cannot be added in the remarketing list until any action taken. Remarketing lists are created by linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

• People who watch any of your videos
• People who take an action (like, dislike, comment, or share) on any of your videos
• People who view your video as a TrueView video ad
• People who visit or subscribe to your YouTube channel
• Subscribed to a channel
• Viewed certain video(s)
• Viewed certain video(s) as ad(s)

Read more here: https://support.google.com/adwords/answer/2545661