CertificationAnswers

 

True or False: Video ads may appear in videos marked “Private” on YouTube.

 

• True

 

• False

 

Explanations:

 

All videos must be publicly available to be used for video advertising.

Private videos can only be seen by people who have been invited to view the video. Video ads don’t appear in Private videos

Source

 

 

 

 

The best way to reserve an ad is to:

 

• A) Create a reservation campaign in AdWords

 

• B) Contact a Google sales representative

 

• C) Create a standard video campaign

 

• D) Enter specifications on the “Reservation” tab

 

Explanations:

 

You can contact Google representative concerning custom thumbnails for video ads or ad reservations for example.

Source

As an advertiser or ad agency, you can buy placements on a reservation basis-instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.
Read more here: https://support.google.com/partners/answer/6030919

 

 

 

What do earned actions measure?

 

 

Earned views, earned comments, and earned likes

 

Earned conversions

 

Earned visits to the website and earned comments

 

Earned visits to the website earned views, and earned comments

 

Explanation:

 

Earned actions happen when a viewer watches a video ad and then takes a related action on YouTube. The following are different types of earned actions:

• Earned views increment if a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages. This type of earned action increments whether or not someone chooses to watch the same video again or any other video on your channel.
• Earned subscribes happen when a viewer subscribes to your channel. This type of earned action provides unique value because the content from these YouTube channels and the channel avatars themselves may be viewed on the YouTube home page.
• Earned playlist additions happen when a viewer adds the video to a playlist.
• Earned likes happen when a viewer likes the video.
• Earned shares happen when a viewer shares the video

Read more here: https://support.google.com/adwords/answer/2375431

 

 

 

An advertiser can use a remarketing tag to target people who’ve:

 

 

searched on YouTube for videos about products like hers

 

set up multiple YouTube accounts

 

posted videos on YouTube that mention her products

 

subscribed to or unsubscribed from her YouTube channel

 

Explanation:

 

To show ads to people who have visited your desktop or mobile website, add the remarketing tag to your website. The tag is a short snippet of code that adds your website visitors to remarketing lists; you can then target these lists with your ads. In YouTube Remarketing lists are created by first linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions: Viewed any video from a channel, Visited a channel page, Viewed any video (as an ad) from a channel, Liked any video from a channel, Commented on any video from a channel, Shared any video from a channel, Subscribed to a channel, Viewed certain video(s), Viewed certain video(s) as ad(s)

Source

 

Remarketing lists are created by first linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

• Viewed any video from a channel
• Viewed any video (as an ad) from a channel
• Liked any video from a channel
• Commented on any video from a channel
• Subscribed to a channel
• Added any video from a channel to a playlist

Read more here: https://support.google.com/partners/answer/2545661

 

 

 

You can see average video-view duration metrics in the:

 

• A) Google Analytics

 

• B) the “Audience retention” tab in YouTube Analytics

 

• C) reports in AdWords

 

• D) the “Campaigns” tab in AdWords

 

Explanation:

 

You can use the Audience retention report to get an overall measure of how well your video keeps its audience. Use the report to see:

• Average view duration for all videos on your channel
• Top videos or channels listed by watch time
• Audience retention data for a specific video for different timeframes
• Relative audience retention for a video compared to the YouTube average for similar videos

Read more here: https://support.google.com/youtube/answer/1715160

 

 

 

The most effective way to control the number of times someone sees an ad is by:

 

• Monitoring audience retention metrics with YouTube Analytics

 

• Setting a lower cost-per-view (CPV) bid at the target group level

 

• Lowering bidding levels

 

• Setting a frequency cap

 

Explanation:

 

Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network. When you turn on frequency capping for a campaign, you set a limit for the number of impressions you will allow an individual user to have per day, per week, or per month. You also choose whether the limit applies to each ad, ad group, or campaign. Only impressions that were viewable count towards frequency caps. An ad is counted as viewable when 50% or more of the ad shows for one second or longer for display ads and two seconds or longer for video ads.

Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.
Read more here: https://support.google.com/adwords/answer/117579?hl=en