CertificationAnswers

 

TrueView video ads can be especially effective for driving what goals?

 

 

Awareness and consideration

 

Action and awareness

 

Consideration and action

 

Only awareness

 

Explanation:

 

TrueView video ads can be especially effective for driving for consideration and action. Here are a few KPIs you can capture with Google’s video products.

Consideration

• View-through rate
• Watch time
• Favorability lift
• Consideration lift
• Brand interest lift

Read more here:

• Open>> https://academy.exceedlms.com
• Course: AdWords Video Certification
• Topic: Find the right video solutions & metrics

 

 

 

 

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app.

Which app feature best supports his need?

 

 

The app is available at no cost to him or any businesses — big or small.

 

It’s mobile-friendly, so he can easily create his video footage on the go.

 

It helps connect him with local filmmakers for hire.

 

It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.

 

Explanation:

 

• Open>> https://academy.exceedlms.com
• Course: AdWords Video Certification
• Topic: Start developing content on YouTube

 

 

 

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low.

What could she do to increase the CTR over time?

 

 

Fine tune her target audience

 

Shorten the video ad’s duration

 

Add a call-to-action (CTA) overlay

 

Rotate two or three different video ads

 

 

 

 

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time.

Where can you advertise to accomplish all three of these objectives?

 

 

Your local newspaper

 

Radio

 

TV

 

YouTube

 

Explanation:

 

Google’s massive cross-platform reach and solutions can complement TV by connecting with consumers across all screens, impacting audiences with content they love (in engaging ad formats), and driving measurable results with near-real-time optimization of campaigns.

Consumers are watching video online more than ever before and marketers have new opportunities to reach these people where they spend their time. YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and view billions of videos.

Read more here:

• Open>> https://academy.exceedlms.com
• Course: AdWords Video Certification
• Topic: The value of Google’s video advertising

 

 

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video.

What type of collaboration does this describe?

 

 

A one-off video in which the brand is highlighted

 

A creator video in which the brand’s message is integrated or shared via a “shout out”

 

A series of brand videos in which the creator is mentioned throughout

 

An integrated approach in which the brand collaborates with multiple creators to weave in the brand story

 

Explanation:

 

Creators are deeply connected to audiences who don’t necessarily consume traditional media. A branded collaboration can help you reach this influential group. Creators weave your product into videos they’d be making anyway. This light touch, shout-out-to-your-brand approach is cost effective, and doesn’t put a drain on advertiser resources or require too much creative or brand oversight.
Read more here: https://www.thinkwithgoogle.com/features/youtube-playbook/topic/partnering-with-creators/