CertificationAnswers

 

The standard companion banner size for TrueView in-stream ads on YouTube is:

 

300×80

 

300×600

 

300×60

 

300×250

 

Explanations:

 

300×60 is a standard companion size for TrueView ads on YouTube.

Source

Companion banners are optional image banner ads that appear on the top right corner of the watch page for the duration of the content video. When an in-stream video ad ends (or is skipped) the companion banner remains on the YouTube page and the user can click on it at any time. If you choose to include companion banners, be aware that that they’ll display only in the context of a desktop watch page on YouTube. They do not appear on mobile devices, embedded players, connected TVs, or on game consoles.

In some cases, if a custom companion creative (300×60) is not supplied and the ad is a public YouTube hosted video, a video wall companion will be automatically generated which includes information about the channel hosting the video ad.

Read more here: https://support.google.com/displayspecs/answer/6244557?hl=en

 

 

 

 

Video campaign up and running, check! Nowhow’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in Google Ads Reporting?

 

Clickthrough rate (CTR)

 

Cost-per-view (CPV)

 

View rate

 

Viewthrough rate

 

Explanation:

 

View Through Rate (VTR) is the number of completed views of a skippable ad over the number of initial impressions.
VTR = Complete views (user did not skip) / Impressions (ad rendered)
Read more here: https://support.google.com/adxbuyer/answer/2961338

 

 

How can you launch Google Preferred and/or Mastheads ads?

 

 

In AdWords

 

In YouTube

 

With Brand Lift

 

Through a Google representative

 

Explanation:

 

As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.
Advertisers and agencies can buy reservation advertising on a fixed, cost-per-thousand-impressions (CPM) or fixed cost-per-day (CPD) basis. You can work with the Google advertising team to get a rate estimate and campaign impression goals.
Read more here: https://support.google.com/partners/answer/6030919

 

 

 

True or False: Advertisers can set bids per ad format

 

 

True

 

False

 

 

 

Which is a tip for optimizing a TrueView video for viewer engagement?

 

• Increase each target group’s bid by 100%

 

• Add a call-to-action overlay

 

• Add exclusions to the campaign

 

• Run both an in-stream and an in-display version of the ad

 

Explanation:

 

Call-to-action overlays are eligible to show on any TrueView video ad on YouTube. This feature is available at no extra cost to you, can increase viewer engagement, and add an interesting element to your ads. Also, because they’re associated with the video instead of the ad, call-to-action overlays will show whether your video is triggered through an ad or an organic (unpaid) view.

Read more here: https://support.google.com/partners/answer/3013684?hl=en