Before the start of a meeting, thinking about the meeting’s desired outcome will:
not be helpful and will cause you to overthink the meeting.
be helpful, because it will allow you to focus on how to maximize success.
be helpful, only if it will not increase the length of your meeting beyond what is necessary.
be a waste of time, and you are already very busy.
Thinking about the meeting’s desired outcome will make you focus on planning the right strategy carefully. A meeting scheduled after a strategic planning tend to generate leads and convert your potential client.