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Which delivery type shows your ads at an even pace throughout the day?

 

 

Accelerated delivery

 

Standard delivery

 

Delayed delivery

 

Optimized delivery

 

Explanation:

Standard delivery is recommended for new advertisers. This delivery method is useful if you want to reach customers evenly throughout the day. If you have a small budget, this method can also help you avoid spending your entire budget in the morning. Since your ad delivery occurs throughout the day, you might not see your ad appear every time you look for it, particularly if your campaign is limited by budget.

Read more here: https://support.google.com/adwords/answer/2404248

 

 

 

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

 

 

Whether or not the ad actually shows

 

The ad’s position on the page

 

How quickly your landing page will load once a user clicks on the ad

 

The design of the ad, including font and color

 

 

Explanation:

Now, those are a lot of factors! Your bid, the impact of ad formats you have enabled, your ad’s expected clickthrough rate (CTR), ad relevancy, and finally, the landing page experience when users click on your ad — these are all influential.
Read more here:

• Open>> https://academy.exceedlms.com
• Course: Adwords Fundamental
• Topic: Make Your Ad Seen

 

 

 

Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

 

 

Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.

 

Bundle similar keywords together in one ad group based on common themes.

 

Use general keywords to reach a specific audience.

 

Use negative keywords for terms that are related to pets and animals.

 

Explanation:

For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme. Consider also having your ads mention at least one of your keywords in its headline. This is because when someone searches for a term that matches your keyword, and they see one ad that mentions the keyword and another ad that doesn’t mention the keyword, they are more likely to think that the first ad is more relevant to what they’re searching for.Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website.

Read more here: https://support.google.com/adwords/answer/6372655

 

 

 

What does a high Quality Score indicate?

 

 

Your ad and landing page are relevant and useful to a viewer.

 

Your bid is high enough to have your ad displayed.

 

You have been an AdWords user for a long time.

 

Your ad relevance and landing page are below average.

 

Explanation:

Quality Score is intended to give you a general sense of the quality of your ads. Three factors determine your Quality Score:

• Expected clickthrough rate
• Ad relevance
• Landing page experience

So, having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad.
Read more here: https://support.google.com/adwords/answer/7050591

 

 

 

A conversion is:

 

 

By definition when someone makes a purchase after clicking on your ad

 

When someone reaches your landing page after clicking your ad or video

 

Any interaction with your ad that can be measured, like watching a video for a certain length of time

 

An action defined as valuable to your business that someone takes after clicking on your ad

 

Explanation:

An action that’s counted when someone interacts with your ad (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
Read more here: https://support.google.com/partners/answer/6365

 

 

 

 

Why would an advertiser use sitelinks?

 

 

To let customers click a button to call the business

 

To showcase customer reviews with high-quality survey data

 

To show a link that sends people to the app store or starts downloading an app

 

To give customers quick access to multiple pages of an advertiser’s website

 

Explanation:

Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. Sitelinks will show in a variety of ways depending on device, position, and other factors. When your sitelink extension appears with one of your ads on a computer, it shows 2 to 6 links, which may appear on the same line or fill up to two lines of your ad.

Read more here:

https://support.google.com/adwords/answer/2375416