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Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

 

 

Search terms

 

Clicks

 

Clickthrough rate (CTR)

 

Impressions

 

 

 

How are manual extensions different from automatic extensions?

 

 

Manual extensions require you to fill out additional information. Automatic extensions do not.

 

There is only one type of manual extension but many types of automatic extensions

 

Manual extensions cost more than automatic extensions

 

Automatic extensions require setup. Manual extensions do not.

 

Explanation:

Many extension types require a bit of set-up—those are manual. Some extensions are added automatically when AdWords predicts they’ll improve your performance—those are automated. No setup is required for automated extensions, so they don’t show up among your options when you’re creating manual extensions.

 

Extensions are a great way to expand your ad with additional information. They give people more reasons to choose your business. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more. Some of them can be created automatically, others should be added manually.

With automated extensions, AdWords automatically creates and shows it below your ad. Extensions tend to boost ad performance, making your ads more likely to be clicked.

However, many extension types require a bit of set-up—those are manual extensions. Extensions you choose should depend on your advertising goal. For example, if you want to get people to download your app, consider using an app extension

 

Read more here: https://support.google.com/adwords/answer/2375499

 

 

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

 

 

Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.

 

Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.

 

Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

 

Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

 

Explanation:

Most businesses sell various products or services. In order to easily view, edit, and report on the performance of different products and services, we recommend creating separate campaigns for each high-level product area or service you’re advertising.

Ad groups are groups of ads and their associated keywords. You’ll want to separate these groupings by product to ensure you can adjust your bids and budgets for each ad group.

Read more here:

• Open>> https://academy.exceedlms.com
• Course: Adwords Fundamental
• Topic: Organize your account for success

 

 

 

Which targeting option can help you reach people who’ve previously visited your website?

 

 

Interest category targeting

 

Demographic targeting

 

Device targeting

 

Remarketing

 

Explanation:

The remarketing is a clever method to associate with visitors to your site who might not have made a prompt buy or request.
Remarketing demonstrates advertisements to individuals who’ve gone to your site or utilized your versatile application. At the point when individuals leave your site without purchasing anything, for instance, remarketing causes you reconnect with them by indicating important promotions over their distinctive gadgets.

 

Remarketing shows ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.
Read more here: https://support.google.com/adwords/answer/2453998

 

 

 

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

 

 

Interest category targeting

 

Contextual targeting

 

Keyword targeting

 

Demographic targeting

 

Explanation:

you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income using this demographic targeting option. Keep in mind that demographic targeting is an option to narrow your targeting. In other words, it helps prevent people outside of the your chosen demographics from seeing your ads.
Read more here: https://support.google.com/adwords/answer/2580383

 

 

 

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

 

 

Interest category targeting

 

Topic targeting

 

Location targeting

 

Placement targeting

 

Explanation:

Is a method that helps in placing the ads of the business in the websites according to the relevant topics to which it belongs to. The topics will be specific to cater to the needs of the customers and the customers will be able to check on the ads that are relevant to them by clicking on the specific topics.
The specific topics to be targetted by Sally may include – spices, home-cooking, wellness, human health etc.

 

Just like your business caters to certain customers, your customers may be interested in certain topics. Topic targeting lets you place your AdWords ads on website pages about those topics, whether it’s agriculture, music, or something else entirely.

Read more here: https://support.google.com/partners/answer/2769377