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Which of the following is the BEST use for the Prospect Fit Matrix?
A) Ranking and prioritizing prospective target accounts
B) Determining whether or not the prospect needs your help
C) Determining whether or not the prospect will buy
D) Disqualifying prospects before presenting and closing
During the Explore stage of the Inbound Sales Methodology, which of the following do you explore?
A) Your qualified leads’ goals and challenges
B) Your inbound relationships
C) The prospect’s budgetary constraints
D) Your potential prospects
You’re talking with a prospect and you spend most of the conversation asking questions to understand their situation. Which of the following guiding principles does this highlight?
Stop pitching and aim to help
Differentiate and Target
Inbound Sales Methodology
Emphasize the Inbound Methodology
True or false? You’re allowed to customize and cobrand any of the ebooks listed in HubSpot’s Marketing Library.
True
False
Your client asks for buyer persona development under the annual retainer’s ongoing monthly services. How do you respond?
“Sounds good, but we recommend buyer persona development be an ongoing quarterly service, at most.”
“As it turns out, the time for buyer persona development is budgeted as a one-time service for the annual retainer. We complete this service once per year, at most.”
“As it turns out, buyer persona development is an ongoing process built into day-to-day content management, included under weekly services.”
“Sounds good, let’s add buyer persona development to ongoing monthly services.”
Fill in the blank: When defining your agency’s positioning strategy, the _____ covers the philosophies, values, and beliefs your agency follows.
How
When
Why
Who
