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How can you ensure training best practices remain consistent when making future hires in the same marketing role?
A.) Have the hire complete Inbound Certification through HubSpot Academy
B.) Have the hire complete Inbound Sales Certification through HubSpot Academy
C.) Give them materials that speak to the specific skills immediately required of them
D.) A and B
E.) A and C
F.) All of the above
How and when did Kuno Creative become an example of a horizontal organization structure?
By hiring a sales team
By hiring specialists to supplement their roles
By listing all job openings internally before listing them externally
By aligning their client service employees in pods
Fill in the blank: To maintain expectations while your client’s inbound efforts begin, it’s advisable to _____, a point reiterated through consistent ROI reporting in later calls.
remove legacy website pages to re-focus their SEO
add additional target persona to their portal
make a case for expanding your services
remind the client they may not see a return on inbound for a few months
Can the final phase of the funnel’s overall success be determined by how well the sales qualified leads are converting into customers?
Yes, because once your inbound efforts provide the final result to sales, your services have been proven.
No, because there are additional reports to include for assessing customer success, and bottlenecks in the marketing process.
Yes, because it demonstrates how well you are nurturing the client’s leads toward the salesperson’s funnel, and that action links back to the other steps in the holistic inbound process.
No, because an inbound lead is no more valuable to your client than any other lead.
True or false? If you lead your regular monthly review calls with data, the results will be clear, keeping the call focused and fostering trust with your client.
True – because as long as the numbers support the inbound services, the picture will be clear.
False – because the data from the first year is always going to be inaccurate and irrelevant to what the client bought.
False – because the data alone is not enough to create a clear picture of your holistic inbound effort. The story of the client’s ROI is best explained with a short narrative concerning all of your inbound efforts.
True – because you and the client are both functional businesses, inbound or otherwise. Data is the common language all businesses speak.
In preparation for an ROI reporting call, why is it vital to express that your agency can track how a lead arrived in a salesperson’s list?
A.) Because all salespeople know how leads arrive in their list
B.) Because you have the tools to replicate the effort on a predictable basis
C.) Because the lead intelligence won’t be initially accurate, and you’ll need something to fall back on in your engagement’s first 30 days
D.) A and C
E.) B and C
F.) All of the above
