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Mr. Elba is editing a presentation in Google Slides and wants to improve the appearance of the slides . What visual elements can he incorporate into his presentation to make it more visually appealing?

November 13, 2017 By CertificationAnswers

Mr. Elba is editing a presentation in Google Slides and wants to improve the appearance of the slides . What visual elements can he incorporate into his presentation to make it more visually appealing?

Embed relevant YouTube videos to break up the text and presentation
Insert fonts and color combinations intentionally to attract attention to key elements of the lesson
Use as much text as possible to provide a more thorough understanding of the content
Change the background color of the slides so they are not all white

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

November 12, 2017 By CertificationAnswers

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

A) reach people who are interested in similar products

B) use text ads that encourage people to call her business

C) use text ads that encourage people to visit her website

D) reach people who are searching for her products

Explanation:

A question is about new product line, means, people can’t be already searching for it. Text ads are referring to Search Network firstly, not Display. Only possible answer is “reach people who are interested in similar products”. That’s the main advantage of Display Network and Placements feature.

The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe.It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.The Display Network helps you capture someone’s attention earlier in the buying cycle.The Google Display Network is designed to help you find the right audience across millions of websites. It lets you be strategic and put your message in front of potential customers at the right place and the right time.

https://www.youtube.com/watch?v=RnskiSfa2c8

You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?

November 9, 2017 By CertificationAnswers

You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?

Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to.

Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service.

No, you shouldn’t be interviewing customers. Instead, you should interview ideal customers, prospects, and those that don’t know your organization.

No, you shouldn’t be reaching out to bad customers. They will skew the buyer persona story since they aren’t your ideal customer.

Explanation:

Source

A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?

November 9, 2017 By CertificationAnswers

A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?

Awareness

Consideration

Decision

None of the above

Which is a best practice for a successful TrueView in-stream ad?

October 29, 2017 By CertificationAnswers

Which is a best practice for a successful TrueView in-stream ad?

Add a frequency cap

All of the listed answers are correct

Include a strong call-to-action so the viewer knows what to do

Use at least 3 types of targeting to find out which performs best

Explanation:

Al answers are correct. However Use at least 3 targeting is less important than adding strong CTA. Maybe that is a reason why many tutorials propose the 2 answer as a correct. But for google a correct is “all answers” and we should agree that all these features could be considered as a good practice. Still their impact is strongly different.

Have a clear call-to-action within your ad, and select colors and fonts to match your brand.

If your client wants a specific reach for a specific price on YouTube, you should use:

October 28, 2017 By CertificationAnswers

If your client wants a specific reach for a specific price on YouTube, you should use:

affinity audiences

placement targeting

reservation buying

TrueView videos ads

Explanation:

As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate. Advertising on a reservation basis is best for promoting brand awareness, for instance, if you’re trying to enter a new market, offering a new product or service, or re-branding a product or service.

By targeting your video ads on YouTube and the Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.