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Which client would you advise to advertise on the Google Search Network?

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Which client would you advise to advertise on the Google Search Network?

 

Jim, who wants to reach people on social networks interested in poetry

Suzy, who wants to reach people browsing travel websites about China

Bill, who wants to reach people looking for plumbing services

Carol, who wants to reach people watching YouTube videos

 

Explanation:

The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.

Read more here: https://support.google.com/adwords/answer/1722047

 

Source

 

A group of search-related websites where your ads can appear.

When you advertise on the Search Network, your ad can show next to search results, on other Google sites like Maps and Shopping, and on the websites of Google search partners. The Search Network is part of the Google Network, our name for all the webpages and apps where AdWords ads can appear.

 

https://www.youtube.com/watch?v=Prhrxde2zTo

 

 

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

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Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

 

or

 

Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

 

AdWords budgets can only be set once annually and require a fixed commitment

 

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive

 

Online campaigns generate clicks, whereas other channels generate exposure

 

Budgets cannot be applied to online campaigns due to constant changes in traffic

 

 

Many successful mobile sites have large “touch targets” for clicking that take into account ______.

By

 

Many successful mobile sites have large “touch targets” for clicking that take into account ______.

 

 

  • location where mobile is being used

 

  • time of day

 

  • the lack of precision on a touch screen

 

  • responsive design based on touch

 

 

Explanation:

 

Mobile-friendly experiences typically feature very simplified navigation, quick-to-load images, and streamlined text. Many successful mobile sites reduce or eliminate the need for scrolling or typing, and may have large “touch targets” for clicking that take into account the lack of precision on a touch screen.

Read more here: https://support.google.com/partners/answer/6208453?hl=en-GB

Source

 

 

 

A ______ specifies a location in an app that corresponds to the content you’d like to show.

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A ______ specifies a location in an app that corresponds to the content you’d like to show.

 

 

  • remarketing link

 

  • deep link

 

  • location link

 

  • location extension

 

Explanation:

 

For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app.

Read more here: https://support.google.com/adwords/answer/6046977?hl=en

Source

 

 

 

An advertiser wants to achieve the top position in paid search results.Which recommendations would improve the likelihood of top ad position?

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An advertiser wants to achieve the top position in paid search results.Which recommendations would improve the likelihood of top ad position?

 

Improve Quality Score and increase cost-per-click (CPC)

 

Decrease cost-per-click (CPC) and increase daily budget

 

Decrease cost-per-click (CPC) and decrease daily budget

 

Improve Quality Score and decrease cost-per-click (CPC)

 

 

 

Explain :

Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page. That’s called Ad position, Ad Rank or Quaity Score

To improve your ad position, you can:

  • increase your bid
  • improve the quality of your ads
  • Improve the quality of your computer and mobile landing page experience
  • High cost-per-click (CPC)

 

Related keyword:

An advertiser wants to achieve the top position in paid search results.Which recommendations would improve the likelihood of top ad position

 

https://www.youtube.com/watch?v=XCkoSP66ytw