Blog

You would choose to advertise on the Google Search Network if you wanted to:

September 5, 2017 By CertificationAnswers

You would choose to advertise on the Google Search Network if you wanted to:

reach customers browsing websites related to your business

reach customers while they’re searching for your products or services

choose the types of websites where you want your ads to show

choose from a range of ad formats, like video and image ads

Explanations:

The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords

Source

A Search Network campaign may be a good option for you if you meet one or more of the following criteria:

You want your ads to appear near Google search results
You only want to reach customers searching for your specific product or service

In order to appeal to customers on mobile devices, it’s important to:

September 5, 2017 By CertificationAnswers

In order to appeal to customers on mobile devices, it’s important to:

Send users to a video-based landing page

Send users to a mobile-friendly landing page

Avoid using ad extensions

include your phone number as your display URL

Explanation:

When creating a mobile website use strategies that make the most of the size of mobile screens and how people use their phones. These strategies can help make sure your mobile site offers a great experience for customers and helps them accomplish their goals on your site. In turn, this means better business for you

Source

People seeing your ads on mobile are more likely to want to know where you are, or to call you. Show your location and phone number with location extensions and call extensions. Also, consider creating ads devoted to people on mobile devices, using the mobile version of your website as a landing page, and offering specials suited to a mobile audience. Keep in mind, your text ads can appear differently on mobile.

Which of the following items is not a component of Quality Score?

September 5, 2017 By CertificationAnswers

Which of the following items is not a component of Quality Score?

Landing page experience

Maximum cost-per-click (max. CPC) bid

Ad relevance

Expected clickthrough rate (CTR)

Explanations:

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords’ “Status” column. The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores. Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

September 5, 2017 By CertificationAnswers

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

they perceive her products

likely they are to become a regular customer

they interact with her website

likely they are to click her ads

Explanations:

Linking a Google Analytics property to your AdWords account can help you to analyse customer activity on your website after an ad click or impression. This information can shed light on how much of your website traffic or business comes from AdWords, and help you to improve your ads and website.

Google Analytics has a powerful segmentation engine. Instead of looking at your audience in large bunches, you can break it down into its component parts and understand how each part interacts with your site—then bid, message and direct traffic accordingly.

Source

Which client would you advise to use radius targeting?

September 5, 2017 By CertificationAnswers

Which client would you advise to use radius targeting?

Luis, whose e-commerce business delivers nationwide

Denise, whose service can reach customers within 30 miles

Christopher, who wants to promote his new product in select cities

Mabel, who wants to exclude her ads from certain cities

Explanations:

When you target a radius, we’ll show a list of locations that are contained within the radius, also known as “Locations within this target”. It’s a good idea to review these locations to make sure that you’ve captured the areas that you expected. Keep in mind that if you select a small radius, your ads might only show intermittently or not at all. That’s because small targets might not meet our targeting criteria. You’ll also have the option to refine your targeting by individually selecting cities or regions within the radius.

Radius targeting (also known as proximity targeting or “Target a radius”) allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries.

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

September 5, 2017 By CertificationAnswers

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

sitelink extensions

previous visit extensions

callout extensions

location extensions

Explanations:

To add more links to your ads, create sitelink extensions. Sitelink extensions can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want. Sitelinks can encourage meaningful clicks, and can generate new business for you.

Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.