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Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

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Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

 

A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”

 

A call-to-action like “Visit our gym now”

 

Add a promotion like “20% off fitness classes”

 

Add a call-to-action like “Sign up for a free trial”

 

Explanation:

To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. Note: the first answer is against Google rules, capitalizing all letters is a bad practice.

 

 

On the Google Display Network, your ad is eligible to show on a webpage if your:

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On the Google Display Network, your ad is eligible to show on a webpage if your:

 

keywords match that webpage’s content

ad text matches that webpage’s content

landing page matches that webpage’s content

website matches that webpage’s content

 

 

On the Display Network, your ad is eligible to show on a webpage if your:

 

Explanations:

 

AdWords has two main networks: Search and Display. The Adwords Search Network reaches people when they’re already searching for specific goods or services. The Display Network helps you capture someone’s attention earlier in the buying cycle. For example, if you run an art supply store, you can catch a mom’s eye when she’s reading reviews about the best brands of washable paints, but before she puts her toddler in the car seat and heads out to buy.

 

Google’s system analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor’s recent browsing history, and other factors.

Read more here: https://support.google.com/adwords/answer/1726458?hl=en

 

https://www.youtube.com/watch?v=XGr3K5O7OF4

 

 

 

Which of these metrics is especially important to clients who are running a branding campaign?

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Which of these metrics is especially important to clients who are running a branding campaign?

 

Clickthrough rate (CTR)

 

Average cost-per-click (avg. CPC)

 

Impressions

 

Phone call conversions

 

Explanation:

Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world.

Read more here: https://support.google.com/adwords/answer/1722064?hl=en

 

 

Which client would you advise to advertise on the Google Search Network?

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Which client would you advise to advertise on the Google Search Network?

 

Jim, who wants to reach people on social networks interested in poetry

 

Suzy, who wants to reach people browsing travel websites about China

 

Bill, who wants to reach people looking for plumbing services

 

Carol, who wants to reach people watching YouTube videos

 

Which client would you advise to advertise on the Google Search Network

 

Explanation:

The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.

Read more here: https://support.google.com/adwords/answer/1722047

 

Source

 

The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. In this article, you’ll learn about:

  • Where Search Network ads can appear
  • How to include or remove search partners
  • The types of ads on the Search Network

Where Search Network ads can appear

Your ads can appear with Google search results and on other search sites when your keywords are relevant to a user’s search.

  • Google search sites:Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app.
  • Google search partners: Ads might appear with search results on websites of Google search partners. For text ads, search partners include hundreds of non-Google websites, as well as Google Video and other Google sites. Product Shopping ads can appear on search partner sites that display and link to products for sale. The clickthrough rate (CTR) for ads on search partner sites doesn’t impact your Quality Score on google.com.

 

A group of search-related websites where your ads can appear.

  • Websites include Google search sites, as well as other Google sites and non-Google websites that partner with Google to show ads (search partners).
  • When you advertise on the Search Network, your ad can show next to search results when someone searches with terms related to one of your keywords.
  • The Search Network is part of the Google Network, our name for all the webpages and apps where AdWords ads can appear.

 

https://www.youtube.com/watch?v=Prhrxde2zTo

 

 

Your client wants to improve her ad position. What would you recommend?

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Your client wants to improve her ad position. What would you recommend?

 

Improve the ad quality and increase bid amount

 

Add more keywords and increase daily budget

 

Improve Quality Score and decrease bid amount

 

Make the ad headline longer and more descriptive

 

Explanation:

The order in which your ad appears on a page in relation to other ads. An ad position of “1” means that your ad is the first ad on a page. Ad position is determined by a formula called Ad Rank that gives your ad a score based on your bid, the quality of your ads and landing page, and the expected impact of extensions and other ad formats. So even if your competition bids more than you, you can still win a higher position — at a lower price — with highly relevant keywords and ads. Your Ad Rank is recalculated each time your ad is eligible to appear, so your ad position can fluctuate each time depending on your competition at that moment. Ads can appear on the top or bottom of a search results page.

 

Ad position is determined by your Ad Rank in the auction. Your Ad Rank is a score that’s based on your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats. If you’re using the cost-per-click bidding option, your bid is how much you’re willing to pay for a single click on your ad

Read more here: https://support.google.com/adwords/answer/1722122

 

 

Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

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Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

 

Dynamic Search Ads

 

Ecommerce tracking

 

Remarketing

 

Conversion tracking

 

Explanation:

Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.

Source

 

Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.

Read more here: https://support.google.com/adwords/answer/2454000?hl=en