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When will the Analytics tracking code send an event hit to Google Analytics?

 

Every time a user performs an action with pageview tracking implemented

 

Every time a user adds an event to their calendar

 

Every time a user makes a reservation

 

Every time a user performs an action with event tracking implemented

 

Explanation:

Analytics tracking code send an event hit to Google Analytics whenever a user performs an action with event tracking implemented.

 

 

 

Which data table display compares report metrics to the website average?

 

Performance

 

Comparison

 

Pivot

 

Percentage

 

Explanation:

Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average.

https://support.google.com/analytics/answer/2604608?hl=en#data_table_view

Read more here: https://support.google.com/analytics/answer/1009642

 

You can rearrange the information in the table for certain reports by pivoting your data on a second dimension. For example, let’s say that you want to see the bounce rate and number of page views for each landing page, and then compare that data against each campaign. You would set up the following pivot table within the Behavior > Site Content > Landing Pages report.

1. At top right of the table, select the  Pivot button.
   Three new selection menus appear above the table.
2. From the Pivot by selector (top left of table), select Campaign.
3. From the two Pivot metrics menus, select Bounce Rate and Pages/Session so those metrics appear alongside each keyword in the table.

Data table

https://www.youtube.com/watch?v=NvZHBamw-2s

 

 

By default, when does an Analytics session expire?

 

At noon every day

 

When a user opens another browser window

 

When a user is inactive on your website for more than 30 minutes

 

After 30 minutes, regardless of user activity on your website

 

 

Explanation:

Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

Read more here: https://support.google.com/analytics/answer/2795871

 

Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

The length of a session and campaign depends on your site and business. Here are a few ideas to get you started thinking about session and campaign timeouts:

• If your site automatically signs a user out after being inactive for a certain amount of time, set the session timeout to match that length of time.
• Lengthen the session time if you have a lot of content and expect users to take a long time engaging with that content. Conversely, shorten the session time if the site has a small amount of content.
• Set the campaign timeout handling to the same amount of time the campaign is going to run or expected to be relevant. Clicks to a social media micro-campaign might not be relevant for more than a few days after launch.

Campaign timeout cannot be greater than two years. Sessions cannot be less than one minute or greater than four hours.

Change session and campaign timeout settings

These settings are applied in the admin settings of each property in your account. To change these settings:

1. Navigate to a property. If you’re not in the settings menu, click Admin. Select the account and property you want to edit.
2. From the property column, click Tracking Info then Session Settings.
3. Under Timeout Handling, use the controls to set Session timeout and Campaign timeout.
4. Click Apply.

Learn more about setting session timeout and campaign timeout in your tracking code.

 

https://www.youtube.com/watch?v=G8Kjw7U_N78

 

 

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

 

False

 

True

 

Explanation:

some Analytics features fundamentally alter how data is collected or processed in your account in ways that cannot be reversed, you should duplicate the original view before making changes.
Read more here: https://support.google.com/analytics/answer/3256366

 

Because some Analytics features fundamentally alter how data is collected or processed in your account in ways that cannot be reversed, you should duplicate the original view before making changes. Always keep original views unchanged and add filters or other reporting features to the duplicate views. This lets you use the original view as the canonical source, or reference point, for all the data you’re collecting in that property, and customize the other views to meet specific reporting needs. Learn more about views and about properties.

How to copy a view

Views are associated with properties. Duplicated views can only be associated with the same property the original view. You need Edit permission to copy a view. To copy a view:

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the view you want to copy.
3. In the VIEW column, click View Settings.
4. Click Copy view.
5. Give this a new view name.
   Use a distinct name, so you can distinguish it from the original view.
6. Click Copy View.

What gets copied

Settings and features controlled at the view level (like filters, Goals, users and their permissions) are duplicated in copied views. Cost source links and shared assets (like annotations, Segments, and alerts) are not duplicated into copied views.

 

https://www.youtube.com/watch?v=KBsZ9lX58qY