Which report demonstrates how well specific parts of your website performed?
Top Events report
Location report
Content Drilldown report
Frequency and Recency report
Blog
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
Last-click attribution
Primary conversion
Assisted conversion
Second-to-last-click attribution
Explanation:
Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.
Read more here: https://support.google.com/analytics/answer/1191204
The Assisted Conversions report summarizes the roles and contributions of your channels. A channel can play three roles in a conversion path:
- Last interaction is the interaction that immediately precedes the conversion.
- Assist interaction is any interaction that is on the conversion path but is not the last interaction.
- First interaction is the first interaction on the conversion path; it’s a kind of assist interaction.
To calculate the metrics in this report, Analytics looks across all the conversion paths for the conversions you’re analyzing.
- Assisted Conversions and Assisted Conversion Value:
This is the number (and monetary value) of sales and conversions the channel assisted. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel. - Last Click or Direct Conversions and Last Click or Direct Conversion Value:
This is the number (and monetary value) of sales and conversions the channel closed or completed. The final click or direct traffic before a conversion gets last interaction credit for that conversion. The higher these numbers, the more important the channel’s role in driving completion of sales and conversions. - First Click Conversions and First Click Conversion Value:
The number (and monetary value) of sales and conversions the channel initiated. This is the first interaction on a conversion path. The higher these numbers, the more important the channel’s role in initiating new sales and conversions. - Assisted/Last Click or Direct Conversions and First/Last Click or Direct Conversions:
These ratios summarize a channel’s overall role. A value close to 0 indicates that a channel completed more sales and conversions than it assisted. A value close to 1 indicates that the channel equally assisted and completed sales and conversions. The more this value exceeds 1, the more the channel assisted sales and conversions.
https://www.youtube.com/watch?v=wR085IKVrsk
What’s a reason to use the “Search Network with Display Select” campaign type?
What’s a reason to use the “Search Network with Display Select” campaign type?
Your ads only show on the first page search results
You can pick the exact websites where you want your ad to show
You can use one budget to advertise on the Search Network and Display Network
Your video ads can run on the Search Network
What’s a reason to use the “Search Network with Display Select” campaign type
Explanation:
You manage your “Search Network with Display Select” campaigns the same way that you’d manage a “Search Network only” campaign: set a budget, choose relevant keywords, create ads, and set bids. Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.
Source
You can only add managed placements to certain campaign types: “Display Network only,” “Search Network with Display Select,” and “Video.”
Read more here: https://support.google.com/adwords/answer/2470108?hl=en
Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.
What makes a placement a “managed placement” is that you’ve chosen to target a website, mobile app, or ad unit specifically. In practice, this means adding the placement to the ad groups in your Display Network campaigns, similar to the way you’d add keywords.
The basics
- A placement has to be part of the Display Network for your AdWords ads to show there.
- You can only add managed placements to certain campaign types: “Display Network only,” “Search Network with Display Select,” and “Video.”
- As with all AdWords advertising, you’ll compete with other advertisers to show your ads on placements you select.
- If you choose popular sites or are just getting started with advertising on the Display Network, you may need higher bids to get impressions. You can always adjust your bids later.
https://www.youtube.com/watch?v=_aD9-C4C71s
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
- Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
- Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
- Add demographic and age targeting to show ads to people in this audience
- Set up a remarketing list to show ads to women who have previously visited your client’s website
Explanation:
With demographic targeting in AdWords, you can reach customers who’re likely to be within the demographic groups that you choose. For example, if your business caters to a specific set of customers within a particular group, you can show your ads to customers according to their gender, age group, parental status, or household income. Follow these step-by-step instructions to reach your customers.
Read more here: https://support.google.com/adwords/answer/2580383?hl=en
One of your teammates is creating a custom view in HubSpot CRM. They ask you how many filters they should use. How do you respond?
One of your teammates is creating a custom view in HubSpot CRM. They ask you how many filters they should use. How do you respond?
A) “It doesn’t matter how many filters you add, but you should always include filters for Job Title and HubSpot Owner.”
B) “Add enough filters that the view only displays people who match your buyer persona.”
C) “Add enough filters that the view only shows people you can take a specific action with.”
D) “Don’t add more than one or two. Anything more than that will get too complicated and confusing.”
https://www.youtube.com/watch?v=F9j_dLJbql4
In HubSpot CRM, what’s the relationship between contacts and companies?
In HubSpot CRM, what’s the relationship between contacts and companies?
- There is no relationship between Contacts and Companies
- A contact record becomes a company record when you associate multiple people with it.
- A company record can be associated with multiple contacts
- Contacts and companies are the same in HubSpot CRM.
