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Your boss Ron looks over your list of possible keywords to add into the Keywords tool, and tells you to double the size of the list. All of the following are ways to expand that keyword list EXCEPT:

A) Duplicate your list and add quotation marks or brackets around keywords

B) Use an outside tool, like Google Keyword tracker

C) Use the Get Suggestions button in the Keywords tool

D) Type a keyword into a search engine and see which alternatives to that keyword ar shown in the results

https://www.youtube.com/watch?v=QAJwcOhea-E

Fill in the Blank: When you look at your Long-Tail Opportunities in the HubSpot Keywords tool, it shows you ____.

A) long-tail keywords that you have an opportunity to start ranking for on the first page of search results

B) short keywords that are too difficult to rank for, but could be turned into long-tail keywords

C) long-tail keywords that could be used as a conversion opportunity

D) long-tail keywords that are currently unused on any page on your site

https://www.youtube.com/watch?v=sv0otBCNM6A

You’re trying to optimize a page around one primary keyword. You should include this keyword in all of the following places on the page EXCEPT:

A) Header and footer

B) URL

C) Page title

D) Image alt tags

https://www.youtube.com/watch?v=1ebc4yFtb0A

Fill in the Blank: To gain more qualified traffic, most businesses should focus on ____.

A) creating content around long-tail keyword phrases with a high difficulty score

B) creating content around long-tail keyword phrases that their buyer personas would use

C) creating content around any keyword phrases with a high monthly search volume

D) creating content around any keyword phrases with highly-searched, short keyword phrases

https://www.youtube.com/watch?v=0HKosZAVQE4

When editing a live URL, all of the following are reasons to set up a 301 redirect EXCEPT:

A) Preserving all of your SEO credit for the old page

B) Making sure that you’re not breaking any links pointing to the old page

C) Making sure that people going to the old page get sent to the new page

D) Making sure that the appropriate error message is displayed

https://www.youtube.com/watch?v=uxemsvrlYmM