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Fill in the Blank: The HubSpot Difficulty Score estimates ____.

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Fill in the Blank: The HubSpot Difficulty Score estimates ____.

 

A) the difficulty of running a cost-per-click (CPC) campaign based on a particular keyword

B) the difficulty of a keyword based on the number of monthly searches

C) the difficulty of ranking on the first page of results for a particular keyword

D) the difficulty of a keyword based on how many of your competitors are also creating content around it

 

 

https://www.youtube.com/watch?v=hHUniWZlOrI

Why is it a good idea to include a meta description for each page that you create?

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Why is it a good idea to include a meta description for each page that you create?

 

A) It is one of the primary factors of the calculation of search engine rank

B) It acts as the summary on your listing page

C) It acts as the text in social media posts

D) It can help to improve the click-through rate to the page

 

 

https://www.youtube.com/watch?v=s6nmJC6AApw

 

True or False: Your boss, Ron, asks you to optimize one of your HubSpot pages around a new keyword that he’d like to rank for. Before editing the URL of the page in HubSpot, you must set up a separate 301 redirect first

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True or False: Your boss, Ron, asks you to optimize one of your HubSpot pages around a new keyword that he’d like to rank for. Before editing the URL of the page in HubSpot, you must set up a separate 301 redirect first

 

True – you must first set up a redirect in HubSpot Settings

False – HubSpot automatically sets up a redirect for you as you edit

 

or

 

A) Yes, as long as you don’t do this on landing pages

 

B) Yes, but no single keyword should be used more than 6-7 times per website page

 

C) No, the keyword and its variants should be used naturally in the text

 

D) Sometimes, though this is mainly true for blog posts

 

 

Explanation:

What types of URL redirects does HubSpot support?What types of URL redirects does HubSpot support?
AVAILABLE FOR:Marketing: Basic, Pro, EnterpriseSales: N/AHubSpot currently supports the following types of URL redirecting from the COS URL Mappings Tool:
301 (permanent) redirects – Use this when your original content has been permanently moved to a new location, or replaced.302 (temporary) redirects – Use this when your original content is going to be temporarily unavailable to usersFlexible Pattern URL redirects – Use this only when a change in website hierarchy and directories is necessary

 

https://www.youtube.com/watch?v=hCaSF835_M4

Why are inbound links important to search engines?

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Why are inbound links important to search engines?

 

A) They view the keywords hyperlinked in the text as the most important keywords on the page

B) They look at inbound links to see if the page is fully optimized

C) They look at inbound links to measure the authority of the page that the link points to

D) They count the number of inbound links on the page – the more links, the higher they rank the site

 

 

https://www.youtube.com/watch?v=6tpzCDjFl6g

Fill in the Blank: Content offers that include specific information on your product and/or service are BEST suited for the ____ of the Buyer’s Journey

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Fill in the Blank: Content offers that include specific information on your product and/or service are BEST suited for the ____ of the Buyer’s Journey

 

A) Awareness Stage

B) Consideration Stage

C) Decision Stage

D) A & B

E) B & C

 

https://www.youtube.com/watch?v=4aJ3mUnRCjw