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True or False: You can access content directly from within the Calendar tool in HubSpot

 

A) TRUE

B) FALSE

 

https://www.youtube.com/watch?v=ai7i87jxrs8

You can schedule all of the following in the Calendar tool EXCEPT:

 

A) Campaigns

B) Blog Posts

C) Landing Pages

D) Social Posts

 

https://www.youtube.com/watch?v=MsuuI2mhxfU

Which of the following descriptions best fits the Consideration stage of the Buyer’s Journey?

 

A) Prospect has decided on their solution strategy, method, or approach

B) Prospect has clearly defined and given a name to their problem or opportunity

C) Prospect is experiencing and expression symptoms of a problem or opportunity

 

 

https://www.youtube.com/watch?v=iSilqN-0G10

Fifth Season wants to create a new content offer. Which of the following is the BEST example of an Awareness stage offer that targets their buyer persona Adventurous Amy?

 

A) An infographic comparing Fifth Season’s pricing and packages to other adventure travel companies

B) A brochure showing different adventure travel activities

C) An ebook that covers how adventure travel can help with family bonding

D) None of the above

 

https://www.youtube.com/watch?v=FOxz4d4hKoU

 

What are custom tasks in the Calendar tool?

 

A) A library of typical tasks to help with content creation

 

B) Tasks that allow you to assign content creation to a co-worker

 

C) Tasks that are customizable “to-do” assignments that can be associated with a contact

 

D) Tasks that note which marketing actions you made on a particular date

 

https://www.youtube.com/watch?v=ZAa13_kgfKs

 

All of the following are chapters that make up a complete buyer persona story EXCEPT:

 

A) Excerpts from job interviews

B) Job and demographic information

C) What a day in their life look like

D) Common objections to products and services

 

https://www.youtube.com/watch?v=pY_7khWvkkA