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The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”

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The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”

 

  • the number of followers you gain per quarter

 

  • the value your customers are providing to you

 

  • the value you want to be adding

 

  • the amount you spent acquiring them

 

  • the maximum revenue you can extract from customers in exchange

 

Which of the following best describes the element of a Crisis Management Plan that specifies all the terms, hashtags, keywords that should be continually listened for on social channels with a view to identifying external issues before they spiral into crises?

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Which of the following best describes the element of a Crisis Management Plan that specifies all the terms, hashtags, keywords that should be continually listened for on social channels with a view to identifying external issues before they spiral into crises?

 

Brand Awareness

Social Media Monitoring Strategy

Social Media Listening Techniques

Social Search Streams

Social Surveillance Best Practices

 

https://www.youtube.com/watch?v=5hyQoQUmT68

 

Identify the order of the elements below that most accurately reflects their relationship to each other.

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Identify the order of the elements below that most accurately reflects their relationship to each other.

 

  • Departmental Goals, Organizational Goals, KPIs, Social Media Goals, Social Media Objectives

 

  • Social Tactics, Social Media Objectives, Social Media Goals, Departmental Goals, Organizational Goals

 

  • Organizational Goals, Social Media Objectives, Social Media Goals, Social Tactics, Departmental Goals

 

  • Social Media Goals, Social Media Objectives, KPIs, Organizational Goals, Departmental Goals

 

  • Organization Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social Media Tactics

 

 

Why should Social media managers should begin the budgeting process for their social marketing program well before final budget numbers are settled?

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Why should Social media managers should begin the budgeting process for their social marketing program well before final budget numbers are settled?

 

  • To make the most persuasive and data-driven case possible for influencing how much will be awarded.

 

  • Because there will likely be other projects that arise and it’s important to leave yourself enough time to complete a budget before the end of Q4.

 

  • Because social managers are often overwhelmed with tactics and campaigns at the end of the year.

 

  • Vacations around Thanksgiving and Christmas often make it difficult to get the data needed in time for final budget submissions.

 

  • So that you can get your budget requests in early so that your requests are prioritized over other teams.