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You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond?

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You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond?

 

 

A) “By creating a form field option, a contact can self-identify as a persona when they fill out a form.”

B) “A form field is how we’ll segment our buyer personas, but we should come back to this since it is not required and you need to have contacts first.”

C) “Creating a form field option is for our own internal use. We should be describing the buyer persona in a few words.”

 

 

https://www.youtube.com/watch?v=Q1You30XS_8

 

What three SMART goals should you always have in place and be committed to when doing inbound?

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What three SMART goals should you always have in place and be committed to when doing inbound?

 

A) Visits, Leads, and Customers goals

 

B) Visits, Prospects, and Customers goals

 

C) Leads, Customers, and Promoters goals

 

D) Customers, Promoters, and Evangelists goals

 

https://www.youtube.com/watch?v=nUR8jnZvBpo

 

Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal?

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Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal?

 

A) The goal is not specific

 

B) All of the above

 

C) It’s unclear if it’s attainable

 

D) It’s unclear if it’s relevant

 

https://www.youtube.com/watch?v=DXEGRO6MCfk

 

True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal.

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True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal.

 

A) TRUE

B) FALSE

 

https://www.youtube.com/watch?v=X4zfT7EsTC0

 

You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”?

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You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”?

 

A) Analyze your current and historical metrics and benchmark data

B) Have assets already built out to help with this goal

C) Be very specific as to who is responsible for each goal

D) Review the median traffic and conversion ratres of your competitors

 

https://www.youtube.com/watch?v=BfscREs1FKQ