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Fill the Blank: The acronym “SMART” in SMART goal setting stands for ____
A) Specific, Measurable, Attainable, Relevant, and Timely
B) Specific, Material, Achievable, Relevant, and Timely
C) Specific, Material, Achievable, Relevant, and Timely
D) Specific, Measurable, Acheivable, Relevant, and Tempo
https://www.youtube.com/watch?v=5l7iOjMT4SA
April has started an internship at your company and you have been asked to manage her. After expanding the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal?
A) “So close – you need to include current visits numbers so it’s clear the goal is attainable.”
B) “Good – now create a list of next steps for how you are going to increase traffic by 80%.”
C) “Good try – but SMART goals should only be used for Visits, Leads, and Customers.”
D) “Nice job – now come back to me with a strategy for how you are going to his this goal.”
https://www.youtube.com/watch?v=tObsu6Qa9sQ
You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
Campaign report
Share of Voice Report
Compare to previous in date range selector
Keyword report
Change History report
https://www.youtube.com/watch?v=1fw8oamy4BA
_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.
________________ increase the efficiency and effectiveness of social marketing tactics. Examples include Upcontent, Right Relevance, BuzzSumo and Hootsuite.
What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume?
