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Which ofthe following best describes what a “cohort report”is?
A report which segments your users based on two or more variables.
A report that presented to the client which outlines the results of the experiments you conducted during your previous cycle.
A report segmenting your tracking by persona based identifiers.
A report describing user behavior over time with users bucketed by date.
https://www.youtube.com/watch?v=nb7bLQkjb2c
What are the first two steps when conducting a group brainstorming session?
Warm-up activity and review goals, personas, and journey map
Warm-up activity and browse the internet for inspiration
Review goals, personas, and journey map and review the performance of the existing website
Review previous cycle’s action items and review competitor’s websites
https://www.youtube.com/watch?v=NRrgTA2-aKs
Imagine you just completed a group brainstorming session and have a long list of new action items on your wishlist. Which action items should you write hypothesis statements for?
To save time and energy, you should primarily write hypothesis statements for “high impact” action items.
You should write any action item that you are unsure of how to measure their impact on your goals.
You should write any client suggested action items to ensure they will impact the goals you’re trying to achieve.
You should write hypothesis statements for all of your action items because it is important to predict how they will all perform.
https://www.youtube.com/watch?v=ssyZwBTbfn8
According to the training, what are the best options for testing a hypothesis on a site that has low traffic, under 3,000 visits?
Testing your hypothesis is not very important unless you are a large enterprise website with millions of visitors.
Run split tests even if you can’t hit statistical significance because it will still give you an answer of which variation will perform better over the long-term.
First focus on driving traffic to the site in the “audience” step of the website hierarchy. Then you can look at pre- and post-implementation behavior using cohort and/or event reporting along with multiple qualitative sources to build confidence that the changes are having the intended impact on user behavior.
Set-up split tests and let them run for a few months until you have a big enough sample size to hit statistical significance.
https://www.youtube.com/watch?v=NeJX_gQrFDE
True or false? You should always start with group brainstorming in order to generate as many ideas as possible.
True
False
https://www.youtube.com/watch?v=QbNX_Fe6ZF0
Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while on a tight deadline?
Prototype user testing
User testing
Online chat
Internal Interviews
https://www.youtube.com/watch?v=0ZE_VEPjCTw
