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According to the training, how should you determine your “strategy phase” pricing?

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According to the training, how should you determine your “strategy phase” pricing?

 

  • The strategy phase should be 35% of the launch pad website cost.
  • Do your best to guess the pricing. It does not matter if you’re accurate because you will make it back in the on-going services.
  • Have your services team develop a standard strategy process with a set price.Then adjust according to the type and size of client and the services included in their engagement.
  • Most clients do not need strategy help, it is common that you can skip the strategy phase completely.

 

According to the training, which of the following best describes your goal for running experiments?

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According to the training, which of the following best describes your goal for running experiments?

 

If we can not test it, it is not worth investing our time into

To involve as many users as possible to have the largest same size

To validate your hypothesis statement

To disprove your hypothesis statement

 

https://www.youtube.com/watch?v=3Cym1bCFW2s

Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing to one of your interior product pages. Your teammate suggests running an A/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?

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Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing to one of your interior product pages. Your teammate suggests running an A/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?

 

Yes, multivariate tests on more drastic variations are required on lower traffic pages.

Yes, experimenting with more persuasive copy on call-to actions.

No, you must always isolate a single variable to determine how it impacts visitor behavior.

No, at this point you should be focusing your time on blogging instead of optimization.

 

https://www.youtube.com/watch?v=gHKAxQ4f4bk

Fill in the blank: According to the training, you should not start thinking about incorporating multivariate testing until you have a minimum of ________ coming to the site.

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Fill in the blank: According to the training, you should not start thinking about incorporating multivariate testing until you have a minimum of ________ coming to the site.

 

1,000-2,000 visitors

3,000-5,000 visitors

2,000-2,500 returning visitors

500K-600K unique visitors

 

https://www.youtube.com/watch?v=iBUBRnRtU1o