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You’re working on the copy for a homepage. You’re curious if the pain point and value proposition are clear and easily understood by a website visitor. Which of the following research methods would be the best to test this?

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You’re working on the copy for a homepage. You’re curious if the pain point and value proposition are clear and easily understood by a website visitor. Which of the following research methods would be the best to test this?

 

Card Sorting

Internal Team Review

Five Second Test

Online Chat

 

https://www.youtube.com/watch?v=_d1uQjQ6Va4

 

According to the training, what is the correct order on which to conduct the research process?

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According to the training, what is the correct order on which to conduct the research process?

 

User questions, Research, Brainstorm, Experiment

Experiment, Research, Brainstorm, User Questions

User questions, Experiment, Brainstorm, Implement

Research, Brainstorm, Experiment, Repeat

 

https://www.youtube.com/watch?v=hlgnYcbUl5s

 

True or false? It’s important to watch as much user session recordings as possible.

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True or false? It’s important to watch as much user session recordings as possible.

 

True – It’s important to watch the entire flow of each user to understand how they are navigating through the website.

True – You tend to generate the best ideas by watching as many videos as possible.

False – User session recordings are only helpful for desktop as it is not possible to record on mobile.

False – Start with a very specific friction point on the website, then review session recordings of users interacting with that specific point.

 

https://www.youtube.com/watch?v=X8Wb73t6zGA

According to the training, what are the MOST important factors you should think about when choosing the best research method(s)?

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According to the training, what are the MOST important factors you should think about when choosing the best research method(s)?

 

The only consideration is how quickly you need the information.

Your personas, the industry you are focusing on industry, and when you are asking.

Who you are asking, different time zones, sample size, and how quickly you need the information.

The question you are trying to answer, who you are asking, when you are asking, how deep you need to dig for answers, and how quickly you need the information.

 

https://www.youtube.com/watch?v=9ewdx8NDutg