Last week you launched a client’s launch pad website. Where should your team focus its time immediately after the launch?
Persona development
Harvest period activities
Journey mapping
Building assets
https://www.youtube.com/watch?v=gg9CGfQ2hAg
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Which of the following is NOT a good way you could speed up the building of a launch pad website?
Which of the following is NOT a good way you could speed up the building of a launch pad website?
Build the site as quick as possible, regardless of quality.
Prioritize the 20% of the wish list items that will make 80% of the impact.
Adopt SCRUM methodology to speed up your internal efficiencies.
Develop a streamlined process to focus time where it will make the most impact.
https://www.youtube.com/watch?v=G3nKtsyhanU
Fill in the blank: The goal of a launch pad website is to get “out of our bubble” by quickly launching a website while balancing ___________, in order to start collecting real-user data so we can make more informed decisions.
Fill in the blank: The goal of a launch pad website is to get “out of our bubble” by quickly launching a website while balancing ___________, in order to start collecting real-user data so we can make more informed decisions.
technology updates
opinions and ideas of the team
quality work and client happiness
three rounds of client revisions
https://www.youtube.com/watch?v=z8isgULWCQE
According to the training, which of the follow is NOT part of the harvest period?
According to the training, which of the follow is NOT part of the harvest period?
Industry-vetted tactics
Building word of mouth with your promoters
High impact wishlist items that didn’t make the launch
Rapid updates based on initial user feedback
https://www.youtube.com/watch?v=XevPxXeNk84
True or false? It is impossible to build a launch pad website for a large enterprise client
True or false? It is impossible to build a launch pad website for a large enterprise client
False – In the sales process you will need to convince them to cut out the majority of their content and focus on the important handful of sections.
True – Complex functions like multiple languages, e-commerce, forums, etc. make it impossible to build a launch pad website.
False – It is possible. You will likely have to adjust your approach and it will likely take you longer to build, but it will still be quicker than traditional web design.
True – They are often too big to make it worthwhile to do Growth-Driven Design with enterprise clients.
https://www.youtube.com/watch?v=QreOC7gbY6k
True or false? A launch pad website is a half-built website
True or false? A launch pad website is a half-built website
False – We take the time to fully build out a big, robust website with all the feature we think your users may like.
True – In order to launch the site quickly, we will be cutting out the majority of the website’s current content
False – It is a full website that will both look and perform better than your current website. However, it will not be perfect, because there is no such thing as perfect.
True – We can launch a half-built website and finish the rest of the build once it is live.
https://www.youtube.com/watch?v=w9kR5ijoGmE