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True or false? When choosing a growth platform, it is important to consider all aspects of growth including Growth-Driven Design, marketing, and sales to maximize client results

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True or false? When choosing a growth platform, it is important to consider all aspects of growth including Growth-Driven Design, marketing, and sales to maximize client results

 

True – Incorporating all three areas are key to developing a peak performing program.

False – You should simply focus on the website platform because the website is the most important activity for driving new business results.

False – We should keep things simple and just use whatever systems the client already has in place.

True – However, if we are only hired to implement GrowthDriven Design, we don’t need to think about marketing or sales.

 

https://www.youtube.com/watch?v=jiYqgS3SLkg

 

Which best describes the purpose of a user journey map?

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Which best describes the purpose of a user journey map?

 

Understand the steps of the user’s life before, during, and after contact with the company and where the website weaves into it.

Identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stage.

Understand the steps the user goes through while working with a competitor in order to find areas they are weak at.

View the path the users are currently taking on the website to get the various conversion points to work to optimize their paths.

 

https://www.youtube.com/watch?v=IJayZvzUjAI

You’ve completed the Strategy steps and are finishing up the brainstorming session with a client. You have 95 ideas for your initial wishlist and now need to prioritize them and determine what will be included on the launch pad website. What’s the best method to use to prioritize the list?

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You’ve completed the Strategy steps and are finishing up the brainstorming session with a client. You have 95 ideas for your initial wishlist and now need to prioritize them and determine what will be included on the launch pad website. What’s the best method to use to prioritize the list?

 

  1.  A) Perform an 80/20 analysis to find the 20% that will make 80% of the impact. After you’ve pulled the 20% to the side, review the items and ask if they are a “must have” or “nice to have” for the launch of the site.
  2.  B)  Have the client review the items on the wish list and determine their preference on the action items for the website, essentially creating the prioritization for these items.
  3.  C)  Include all of the items in the launch pad so that you have a full website with everyone’s ideas incorporated.
  4.  D)  All of the above

 

https://www.youtube.com/watch?v=qv2BgMwwDqk