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A Ready Lightbox ad can contain:

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A Ready Lightbox ad can contain:

 

  • just text with no image
  • a video and images
  • adult-oriented content
  • a 3-D game

 

A Ready Lightbox ad can contain

 

Explanation:

 

Lightbox ads are available in standard Interactive Advertising Bureau (IAB) sizes. When people interact with these ads, they see images or videos within the ad, or in an expanded canvas. For instance, on computers, people hover their cursor over the ad for two seconds in order to engage with it. On mobile, consumers can tap on the ad to prompt the engaged state. Lightbox is designed to reduce accidental engagements, providing a better experience for customers and better value for advertisers.

 

Ready Lightbox ads are responsiv1e ads available from a template in AdWords. Ready lightbox templates use existing brand assets — including videos, images, product feeds, and maps — to create rich brand experiences.

Read more here: https://support.google.com/adwordspolicy/answer/6135143?hl=en

 

Lightbox ads are expandable, rich media display ads that run across the Google Display Network. Lightbox ads are subject to the standard AdWords policies, the policies for images and video, and the requirements below.

 

Mixed ads in Lightbox campaigns

The following is not allowed:

 Using any other ad format in a campaign containing Lightbox ads

Learn how to fix a disapproved ad or extension. Make sure that the only ads in your campaign are Lightbox ads.

 

Missing image CTA

The following is not allowed:

 Failing to provide a call-to-action (CTA) for any images in a Studio Layout template

Learn how to fix a disapproved ad or extension. Add a call-to-action, such as “Hover to expand,” to the image so the user knows how to interact with the ad, and then re-upload the image. If you can’t edit the image to meet this requirement, upload a different image that complies with the policy.

Related policies and common disapprovals

The following AdWords policies are especially relevant to Lightbox ads and are often associated with disapprovals. Learn about what happens if you violate our policies.

 

https://www.youtube.com/watch?v=OKc2A43LiFQ

 

Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons in your control is LEAST likely to cause the decrease in referral traffic?

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Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons in your control is LEAST likely to cause the decrease in referral traffic?

 

Decrease in referral links

Decrease in blogging

Referrer penalized by Google

Broken links to pages

 

https://www.youtube.com/watch?v=PGFBiTNXsFI

Leslie wants to build a list of every contact in her company’s portal that will update when new contacts get added. Which of the following would be the accurate way to do this in HubSpot?

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Leslie wants to build a list of every contact in her company’s portal that will update when new contacts get added. Which of the following would be the accurate way to do this in HubSpot?

 

Select “Export All Contacts” from the Contacts Home dashboard

Select “Export All Contacts” from the Lists dashboard

Use the property “Email” and select “(simply has this property)”

Use the property “First Name” and select “(simply has this property)”

 

https://www.youtube.com/watch?v=E7IGAGG-X_c

 

After looking over this blog post, your boss, Ron, tells you to take another look at the title you’ve chosen. Which of the following titles would be BEST suited to attract Adventurous Amy to the Fifth Season blog?

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After looking over this blog post, your boss, Ron, tells you to take another look at the title you’ve chosen. Which of the following titles would be BEST suited to attract Adventurous Amy to the Fifth Season blog?

 

Fifth Season’s Adventure Vacation Trips for Families

10 Reasons To Take an Adventure Vacation

Top Adventure Vacation Trips in the US

10 Reasons To Take An Adventure Vacation with Your Family

 

https://www.youtube.com/watch?v=fnZTa3OkvM8

You’re launching a new campaign and have selected several keywords with low HubSpot Difficulty scores on which to focus your content creation. After looking at the metrics in your Keywords tool, your boss, Ron, tells you that those keywords don’t have high enough Monthly Searches to make a difference for your business. Which of the following is/are the BEST response(s) to Ron’s concerns?

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You’re launching a new campaign and have selected several keywords with low HubSpot Difficulty scores on which to focus your content creation. After looking at the metrics in your Keywords tool, your boss, Ron, tells you that those keywords don’t have high enough Monthly Searches to make a difference for your business. Which of the following is/are the BEST response(s) to Ron’s concerns?

 

  1. A) “While their monthly searches aren’t as high, the low difficulty scores mean that these keywords will be easier for us to rank for.”
  2. B) “You’re right. Search volume is the most important consideration when selecting keywords, so let’s pick another keyword to create content around.”
  3. C) “Even though these keywords have lower search volumes, the traffic they can attract will likely be higher quality and thus more likely to convert.”

A & C

B &d C

All of the above

 

Your co-worker Leslie did a recent audit of your company website and realized you need more Consideration stage content. Which of the following titles best fits the Consideration stage of the Buyer’s Journey?

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Your co-worker Leslie did a recent audit of your company website and realized you need more Consideration stage content. Which of the following titles best fits the Consideration stage of the Buyer’s Journey?

 

“The Ultimate Guide to Adventure Travel”

“The Ultimate Guide to Family Bonding”

“The Ultimate Guide to Fifth Season’s Adventure Travel”

 

 

https://www.youtube.com/watch?v=Sgt57s6d1-o