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Google Analytics can collect behavioral data from which systems?

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Google Analytics can collect behavioral data from which systems?

 

E-commerce platforms

Mobile Applications

Online point-of-sales system

A and B only

A, B, and C

 

Google analytics can collect behavioral data from which systems?

 

Explanation:

 

A standard set of rules for collecting and sending hits from any internet-connected device to Analytics.

The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app. Because, while the Analytics JavaScript and mobile SDKs automatically build hits to send data to Analytics from websites and mobile apps, you must manually build data collection hits for other kinds of devices. The Measurement Protocol defines how to construct the hits and how to send them to Analytics.

Source

 

A standard set of rules for collecting and sending hits from any internet-connected device to Analytics.

The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app. Because, while the Analytics JavaScript and mobile SDKs automatically build hits to send data to Analytics from websites and mobile apps, you must manually build data collection hits for other kinds of devices. The Measurement Protocol defines how to construct the hits and how to send them to Analytics.

 

https://www.youtube.com/watch?v=zgV8MXYLDlE

 

 

 

Which dimension is not included in the Adwords reporting section of Google Analytics?

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Which dimension is not included in the Adwords reporting section of Google Analytics?

 

Bid adjustment

Keyword

Invalid click

Destination URL

TrueView Video ad

 

Which dimension is not included in the Adwords reporting section of Google Analytics

 

Explanation:

Source

 

The AdWords reports give you post-click performance metrics for users who clicked on your AdWords ads and then came through to your website, or installed and started using your mobile app. These reports provide a window into your users’ Acquisition-Behavior-Conversion (ABC) cycle: how you acquire users, their behavior on your site after acquisition, and their conversion patterns. By default, the AdWords reports show valuable ABC metrics from both AdWords (e.g., Clicks) and Analytics (e.g., Bounce Rate), providing you with additional insight into which advertising strategies are working well for you, and which ones could be improved.

Use the AdWords reports to see what outcomes occurred as a result of users clicking on your AdWords ads.

For example, which campaigns are most effective at driving conversions (tracked via the Goals you have defined in Analytics) and revenue? Look at conversion rates and revenue in the AdWords Campaigns report.

Look at the AdWords Keywords report to analyze the effectiveness of each keyword you bid on. The AdWords Hour of Dayreport can give you insight into the best times of day to target your AdWords campaigns.

Are your landing pages properly paired with your ads? If you see high bounce rates for certain landing pages in the AdWords Destination URLs report, you may wish to redesign the pages (or rewrite the ads).

To quickly act on the insights you generate from a report, just click on the AdWords logo next to the campaign. This will take you straight into the corresponding campaign in the AdWords interface, provided that you have access to the AdWords account containing that campaign.

 

https://www.youtube.com/watch?v=UFwXLPK6BYE

 

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

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Which should be considered when analyzing campaign performance of different TrueView video ad formats?

 

  • Quartiles only.
  • View-through rate (VTR) only.
  • View-through rate (VTR) and quartiles.
  • Quartiles and website clicks.

 

Explanation:

 

View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).

Read more here: https://support.google.com/adwords/answer/2375431

 

In AdWords, you can see your video campaigns under “All campaigns” alongside any other campaigns you may be running. By selecting Video campaigns from this drop-down menu, you can view a summary of only your video campaigns’ performance. In this view, only the columns and features related to video campaign performance will automatically populate with performance data.

Some key metrics for your video campaigns include:

  • Core performance:
    • Views show you the number of times people watched or engaged with your video ad. Note: TrueView video ads views will also count towards your video’s public YouTube view count only if a video is longer than 11 seconds.
    • View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).
    • Avg. CPV is the average amount you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first. Note that your average CPV may not be the same as your maximum CPV. Your maximum CPV is the most you’re willing to pay for an ad view.
  • Click performance:
    • Clicks show you the number of times people clicked on an element of your video ad that took them to an external destination like your website. Clicks can help you understand how well your ad is appealing to people who see it. Engaging ads are more likely to receive clicks.
    • Clickthrough rate (CTR) is the number of clicks that your ad receives divided by the number of times your ad is shown, expressed as a percentage.
  • Engagement performance:
    • Engagements show you the number of clicks on interactive elements, such as on teasers or icons to expand any cards on your video, that don’t take people to a website or other external destination.
    • Engagement rate is the number of engagements that your ad receives (for example, clicks on card teasers and icons) divided by the number of times your ad is shown, expressed as a percentage (engagements ÷ impressions = engagement rate).
  • Reach and frequency:
    • Unique cookies is the number of cookies (which store preferences and other information that’s used on webpages that they visit) specific to an individual browser on people’s computers.
    • Unique viewers by cookie is the number of times your video ad was viewed by a unique cookie over a given time period.
    • Avg. impr. freq. per cookie is the average number of times your video ad is shown to a unique cookie over a given time period.
    • Avg. view freq. per cookie is the average number of times that a unique cookie viewed your video over a given time period.
  • Video viewership (also known as “quartile reporting”)
    • Video played to: 25% shows how often a video is played to 25% of its length.
    • Video played to: 50% shows how often a video is played until the middle of its view length.
    • Video played to: 75% shows how often a video is played to 75% of its length.
    • Video played to: 100% shows how often a video is played to its completion.
  • YouTube engagement: Earned actions happen when a viewer watches a video ad and then takes a related action on YouTube. The following are different types of earned actions:
    • Earned views increment if a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages. This type of earned action increments whether or not someone chooses to watch the same video again or any other video on your channel.
    • Earned subscribes happen when a viewer subscribes to your channel. This type of earned action provides unique value because the content from these YouTube channels and the channel avatars themselves may be viewed on the YouTube home page.
    • Earned playlist additions happen when a viewer adds the video to a playlist.
    • Earned likes happen when a viewer likes the video.
    • Earned shares happen when a viewer shares the video.

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

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You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

 

  • The tracking code has been altered and is reporting incorrectly
  • There is a new referral source that is directing a lost of new traffic to the site
  • There is unidentified referral traffic that is likely bot traffic
  • New pages or subdomains have been recently indexed in organic search
  • All of the above

 

You receive an intelligence alert notifying you that there has been an unexpected spike in traffic

 

Explanation:

 

Don’t let those limit you though. Think about the things you look for, or would look for, or might expect, that aren’t covered here and create an alert for that as well. Then even if you forget to check out your analytics on a daily basis, Google Analytics itself will still give you a poke if something interesting is happening.

Source

 

Here’s another one that you probably aren’t using, but you should. In fact, I think this is probably one of the KEY things you should do when setting up an account and a new website, and it’s my bet that the vast majority of people don’t do it at all.

So That’s 55+ Ways to Use Google Analytics Custom Alerts. Don’t let those limit you though. Think about the things you look for, or would look for, or might expect, that aren’t covered here and create an alert for that as well. Then even if you forget to check out your analytics on a daily basis, Google Analytics itself will still give you a poke if something interesting is happening.

 

https://www.youtube.com/watch?v=mx8v-kY56Do