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Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?

1. example.com/thankyou.php
2. All of these would count as goals.
3. example.com/thankyou/receipt.php
4. example.com/thankyou.html

Your web property is www.example.com

Explanation: 

This matches identical characters starting from the beginning of the string up to and including the last character in the string you specify. Use this option when your page URLs are generally unvarying but when they include additional parameters at the end that you want to exclude.

If your website has dynamically generated content, use a Begins with match filter and leave out the unique values.

You can read more here: https://support.google.com/analytics/answer/1116091?hl=en#matchTypes

https://www.youtube.com/watch?v=9y8zZqPSEKk

Which of the following is not a required parameter in the URL builder?

• Campaign Name
• Campaign Medium
• Campaign Content
• Campaign Source
• All of these are required

Which of the following is not a required parameter in the URL builder

Explanation:

When you have a URL in your ad, for example, in a web ad or in an email, you can add parameters to that URL in order to capture important reporting data about your campaign like the site on which the ad appeared, the campaign name, and keywords you used in the ad.

Source

When you have a URL in your ad, for example, in a web ad or in an email, you can add parameters to that URL in order to capture important reporting data about your campaign like the site on which the ad appeared, the campaign name, and keywords you used in the ad. A URL with these kinds of parameters looks something like:

http://www.example.com/?utm_source=adsite&utm_campaign=adcampaign&utm_term=adkeyword

Learn more about the parameters you can add to a URL.

If you use AdWords, you can take advantage of auto-tagging, a feature that automatically adds parameters to your URLs.

If you’re not using AdWords, or if you prefer to add the parameters yourself, you can add them by hand, or you can use a URL builder. Adding parameters by hand or with a URL builder is referred to as creating a custom campaign.

A URL builder lets you enter just the values for the parameters, for example, the campaign name and keywords, and based on your entries, it generates a correctly formed URL.

URL builder for web and email ads

If you want to add parameters to the URLs in your web and email ads, use the Campaign URL Builder on the Google Analytics Demos & Tools site.

URL builder for mobile-app ads

If you want to add parameters to the URLs in your mobile-app ads, use the Google Play URL builder.

https://www.youtube.com/watch?v=n3X03i7TBkM

What does the Time Lag report indicate?

• Time lag between goal completions
• Lag on the load time of the site
• Time lag between the original session and a goal completion
• Time lag between page views in the goal funnel

What does the Time Lag report indicate

Explanation:

Three reports help you analyze conversion paths themselves, as opposed to the contribution of each channel:

• Top Conversion Paths
• Time Lag
• Path Length

These reports can help you understand how channels interact along a conversion path, and how long it takes for people to buy or convert. You can use Conversion Segments in conjunction with these reports.

Source

Three reports help you analyze conversion paths themselves, as opposed to the contribution of each channel:

• Top Conversion Paths
• Time Lag
• Path Length

These reports can help you understand how channels interact along a conversion path, and how long it takes for people to buy or convert. You can use Conversion Segments in conjunction with these reports.

https://www.youtube.com/watch?v=EoG1Jzyuzpg