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A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

June 22, 2017 By CertificationAnswers

A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

app index

custom deep link

location extension

website deep link

Explanation:

A Deep link is a type of destination URL in an ad that takes people to a specific page in an app. For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app. Tracking parameters are allowed for these links.

Source

A custom deep link lets app users open the app directly from other apps by clicking a link. This link takes you directly to the YouTube app download page in Google Play.
Read more here: https://support.google.com/partners/answer/6209162

https://www.youtube.com/watch?v=FOKFt9liGNg

What is an app engagement ad?

June 22, 2017 By CertificationAnswers

What is an app engagement ad?

A) A customized ad shown to users who already have the app in order to drive them back to the app
B) An app extensions which shows a link to your app below your ad
C) A templated “engagement” image ad which allows you to add more text or information to your ad
D) An ad which uses cookies to appear to users who have already downloaded an app

Explanation:

Mobile app engagement campaigns are a great choice for advertisers focused on getting people who’ve installed their app to try the app again, or open it and take specific action. These ads allow flexibility for counting conversions, bidding, and targeting.

https://www.youtube.com/watch?v=HKuwQ4yJzQg

When should an advertiser use an app extension instead of an app promotion ad?

June 22, 2017 By CertificationAnswers

When should an advertiser use an app extension instead of an app promotion ad?

With keywords intended to direct users to the mobile website, but still give the option to download the app
To run your ad on both Search and Display
To re-engage with users who have already downloaded the app
With keywords intended to drive app download, but still give the option to visit the mobile website

Explanation:

App extension is a good way if you want to direct users to your mobile website but also leave a possibility to download an app.

App extensions allow you to link to your mobile or tablet app from your text ads. People click either on your ad headline to go to your site, or on the link to your app. App extensions are a great way to provide access to your website and your app from a single ad.

https://www.youtube.com/watch?v=giXoRolG8OQ

In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.

June 22, 2017 By CertificationAnswers

In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.

“mobile app installs” campaigns
“Masthead video” campaigns
the TrueView family of cost-per-view (CPV) video ad formats
“mobile app engagement” campaigns

In AdWords, you can create and manage video campaigns targeting mobile devices by using

Explanation:

In AdWords, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads.

Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.Option available to target by operating systems, device models, carriers, and wireless networks
Read more here: https://support.google.com/adwords/answer/6340491

https://www.youtube.com/watch?v=B7WPSxDrgI8

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

June 21, 2017 By CertificationAnswers

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

use Google Tag Manager for your Analytics tracking
be able to generate your own unique IDs
create a new Analytics account for User ID reporting
all of the above

The user id feature lets you associate engagement data from multiple devices

Explanation:

The User ID lets you associate engagement data from multiple devices and different sessions with unique IDs.

Each unique User ID is considered to be a unique user in Analytics, so you get a more accurate user count in your reports. When you send Analytics an ID and related data over the course of multiple sessions, you can also put individual user actions in context and start analyzing ongoing relationships.

Source

User ID lets you associate a persistent ID for a single user with that user’s engagement data from one or more sessions initiated from one or more devices.

Analytics interprets each unique user ID as a separate user, which provides a more accurate user count in your reports.

When you send Analytics an ID and related data from multiple sessions, your reports tell a more unified, holistic story about a user’s relationship with your business.

In this article:

How User-ID works
Session Unification
Next steps
Related resources

How User-ID works

User-ID enables the association of one or more sessions (and the activity within those sessions) with a unique and persistent ID that you send to Analytics.

To implement User-ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics.

For example, you could send the unique IDs generated by your own authentication system to Analytics as values for User-ID. Any engagement, like link clicks and page or screen navigation, that happen while a unique ID is assigned can be sent to Analytics and connected via User-ID.

In an Analytics implementation without the User-ID feature, a unique user is counted each time your content is accessed from a different device and each time there’s a new session. For example, a search on a phone one day, purchase on a laptop three days later, and request for customer service on a tablet a month after that are counted as three unique users in a standard Analytics implementation, even if all those actions took place while a user was signed in to an account. While you can collect data about each of those interactions and devices, you can’t determine their relevance to one another. You only see independent data points.

When you implement User-ID, you can identify related actions and devices and connect these seemingly independent data points. That same search on a phone, purchase on a laptop, and re-engagement on a tablet that previously looked like three unrelated actions on unrelated devices can now be understood as one user’s interactions with your business.

Session unification

Session unification is a User-ID setting that allows hits collected before a user ID is assigned to be associated with the ID.

Learn more

Next steps

To set up User-ID, you must first enable the feature in your Analytics account (Edit permission required), and then modify your tracking code. Learn more

You can verify your setup by checking the data in the User-ID Coverage report.

https://www.youtube.com/watch?v=_y0PfFSNIb4