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Your boss wants to calculate the ROI of email marketing as a channel. All of these are required inputs for tracking the ROI of your email marketing EXCEPT:

 

 

Money invested in the campaign

 

The salary of the email marketer

 

Money generated in sales

 

The price of any stock images you use

 

https://www.youtube.com/watch?v=wAzfS8Gn-mw

 

 

When analyzing your company’s email sends for the last few months, you find that your company has been sending greymail. What is greymail?

 

 

emails blocked by your system after a contact has unsubscribed

 

email that a contact has opted-in to receiving but never opens

 

when a contact continues to receive emails to a different email address after unsubscribing from your emails with their primary account

 

emails sent to a purchased list

 

https://www.youtube.com/watch?v=aDX6ZXMQBTU

 

 

In the most recent monthly management meeting, your boss asks you to determine why the last email campaign didn’t drive as many registrants as previously expected. What materials should you present at the next meeting?

 

 

A) Present the data, an interpretation of what went wrong, and share an action plan for improvement

B) Present the data and an interpretation of what went wrong

C) Present the data and an interpretation of what could be improved

D) Present an action plan for improvement

 

https://www.youtube.com/watch?v=_mgDHygUbvM

 

 

All of these are benefits of analyzing email marketing efforts EXCEPT:

 

 

You can run experiments

 

You can track the direct business value of initiatives

 

You can gather insights about your competitors

 

You can find patterns

 

https://www.youtube.com/watch?v=QgebBO1yoQo

 

 

True or false? You should never email a disengaged contact again.

 

 

True: You should never continue sending emails to people who are not engaged.

 

False: You should run an email re-engagement campaign before suppressing them.

 

https://www.youtube.com/watch?v=2CPwzlWDp14