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Which of the following statements about Promoted Trend Spotlight is correct?

 

• Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours.

 

• The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.

 

• Promoted Trend Spotlight is another name for Twitter emoji.

 

• Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content

 

Match the following combined takeover products to their potential impacts.

 

1. Promoted Trend + Spotlight
2. Takeover Ads + Twitter Emoji
3. First View + Promoted Trend

 

• Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3)
• Potentially double ad breakthrough during an upcoming event or launch. (1)
• Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation. (2)

 

 

 

True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section.

 

• True

 

• False

 

What is a Conversational Video Ad?

 

• A type of Promoted Video that links directly to a website

 

• An In-Stream Video Ad that gathers feedback using an opinion card

 

• A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message

 

• A Conversational Video Ad sends text messages to a mobile phone

 

Advertisers should consider First View when they want to: (Select all that apply.)

 

• Maximize watch time with a format typically watched longer than other Twitter timeline formats

 

• Drive wesbite traffic and lower-funnel objectives

 

• Be the first thing people see when they open Twitter, when memory response is highest

 

• Drive a higher brand and message recall

 

In-Stream Video Ads help advertisers to: (Select two.)

 

• Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.

 

• Showcase longer video > 30 seconds, or share feature-length content with brand followers

 

• Generate brand lift with video content

 

• Align brand messages with a single publisher