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Match the following terms to the descriptions.

 

1. Promoted Video
2. Video Website Card
3. Twitter Poll
4. Conversational Video Ad

 

• It moves customers through the funnel toward an end goal, such as a purchase. (2)
• It enables you to advertise in people’s timelines and promote your brand story to your target audience. (1)
• It collects feedback and gives people the chance to weigh in on questions. (3)
• It encourages people to engage with and spread campaign messages. (4)

 

Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)

 

• Don’t use music because it is distracting.

 

• Keep your content short and simple.

 

• Brand your video within the first few seconds.

 

• Use In-Stream Ads to set up other content.

 

The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the ______.

 

• Settings tab

 

• In “Mentions” under notifications

 

• Explore tab

 

• Direct Message inbox

 

In-Stream Video Sponsorships can be most effective for brands who: (Select three.)

 

• Don’t do or can’t afford traditional TV sponsorships

 

• Already sponsor TV programming

 

• Want to target a competitor’s TV sponsorship

 

• Want to drive traffic or sign-ups on a website

 

 

 

True or False: Promoted Trend Description can be changed by advertisers throughout the day.

 

• False

 

• True

 

 

 

True or False: People on Twitter are watching more than 2 billion videos daily.

 

• False

 

• True