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Creative Certification Exam Answers - Category


Creative Certification Exam Answers

Creative Certification Exam Answers

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.

Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

The knowledge tested in this exam typically aligns with the following roles:

  • Project Manager
  • Creative Developer
  • Designer/Animators
  • Creative Director

 

50 questions

You will have 60 minutes to complete the exam.

A score of 80% or higher is required to pass the exam.

academy.exceedlms.com/student/path/8637

 

 

 

 

What feature allows users to create a dynamic field without needing to upload a feed?

  • Filter by feed row ID
  • Feed scheduling
  • Constant matching
  • Profile field

 

Which two preview types can be used to generate a dynamic preview? (select two)

Select All Correct Responses

  • Filter by dynamic criteria
  • Filter by reporting label
  • Filter by feed element name
  • Filter by row ID

 

When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)

Select All Correct Responses

  • Creatives that use the asset
  • Dynamic path
  • Asset dimensions
  • A preview of the individual asset

 

When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

  • Enabler.exit()
  • Enabler.clickthrough()
  • Enabler.exitOverride()
  • Enabler.exitOnQuery()

 

Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)

Select All Correct Responses

  • Code within the creative
  • Reporting dimensions in Studio
  • Rotation options in Studio
  • Targeting rules in Studio

 

Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

Select All Correct Responses

  • Google Merchant Center
  • CSV
  • XLS
  • Google Spreadsheets

 

When should the code from "Step 4: Generate Code" be called by a hand-coded dynamic creative?

  • AFTER the Enabler has been initialized, and AFTER dynamic content is accessed
  • BEFORE the Enabler has been initialized and dynamic content is accessed
  • AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
  • BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed

 

Which three components are available in Google Web Designer? (select three)

Select All Correct Responses

  • YouTube Video Player
  • Counters
  • Tap Area
  • Maps

 

Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Select All Correct Responses

  • Click-through-conversion rate
  • Click-through rate (CTR)
  • Impression-to-view rate
  • Designated weights

 

When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

  • Prioritized rules
  • Sequential rotation and prioritized rules
  • Optimized rotation
  • Weighted rotation

 

In what section of Studio are creative images and videos stored?

  • Admin
  • Creative
  • Dynamic Content
  • Assets

 

Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

  • Canonical geolocation
  • Floodlight ID
  • Placement ID
  • Site ID

 

What field type is used for data pass targeting in a dynamic profile?

  • Display & Video 360 Line Item Id
  • Campaign Manager Site ID
  • Remarketing Value
  • Custom value

 

Which two targeting types are supported in Studio for dynamic creatives? (select two)

  • Language targeting
  • Audience targeting
  • Geo-targeting
  • Device targeting

 

In what product are dynamic targeting keys created?

  • Search Ads 360
  • Campaign Manager
  • Studio
  • Display & Video 360

 

When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?

  • Select all creative sizes and click "Apply"
  • Enter one creative size, select the creative for that size, and click "Apply"
  • Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click "Apply"
  • Enter the creative size and click "Apply"

 

Which types of assets can be used in Studio? (select two)

Select All Correct Responses

  • .png
  • .jpg
  • .eps
  • .tiff

 

What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

  • Built-in abilty to use Google's recommendation engine
  • Updates to the Google Merchant Center feed are automatically synced in Studio
  • Ability to apply additional filtering logic to the Google Merchant Center feed
  • No row limit for the Google Merchant Center feed

 

What dynamic strategy allows flight scheduling of dynamic creatives?

Start and end date scheduling

Weighted rotation

Campaign Manager Placement ID

Dynamic targeting keys

 

To build an expanding creative, which three panels must be included in the HTML? (select three)

Select All Correct Responses

  • Expanded
  • Main
  • Auto-expand
  • Collapsed

 

In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

  • Publish the creative to Campaign Manager
  • Generate the code
  • Set up the reporting dimensions
  • Review the preview sheet

 

How many Studio profiles can a dynamic creative be linked to?

  • 2
  • Unlimited
  • 1
  • 3

 

Where is the dynamic path for an asset found?

  • In the Details section of the selected asset
  • In the Account Summary page
  • In the General Info section
  • In the Creatives section

 

How can a Studio profile be edited without impacting the live campaign?

  • Retransform the feed
  • Edit the feed
  • Create a new profile using the existing feed
  • Create a draft version of the profile

 

What are three benefits of filtering by creative dimensions? (select three)

  • Easier to remove and add creative sizes in the feed
  • Lets dynamic campaigns scale as more creative sizes are added
  • Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
  • Allows for less columns which reduces the dynamic response data sent from the ad server to the creative

 

What does optimization prioritize when used for dynamic creatives?

  • The best performing rows in the feed
  • The best performing placement in Campaign Manager
  • The best performing creative in Campaign Manager
  • The best performing columns in the feed

 

Which two columns are required in a feed? (select two)

Select All Correct Responses

  • Clickthrough URL
  • Reporting label
  • Headline text
  • Unique ID

 

What's the most efficient way to target one headline to 10 different audience IDs in a feed?

  • Add 10 rows with a different audience ID in each row
  • Add 10 columns with a different audience ID in each column
  • Add 10 comma-separated audience IDs into one cell
  • Add 10 rows and 10 columns with an audience ID in each row and column

 

To create a dynamic profile, what steps must be taken in the Dynamic Content section?

  • Under the advertiser, click "New Profile," update the name then click "Create"
  • Add the dynamic Enabler code from the Generate Code section to the creative
  • Go to Studio Campaign, upload a dynamic creative, and click "Save"
  • Assign the HTML5 creative files to the advertiser and click "Create Dynamic Profile"

 

To preview a creative on a blank page, what option should be selected from the dropdown?

  • On screen
  • Custom URL
  • Sample website
  • Blank page

 

What are two creative elements that can be dynamic? (select two)

  • Text
  • Clickthrough URLs
  • Ad border
  • Creative type

 

What steps should be taken under Manage Data to upload a new feed to the Studio profile?

  • Select New Content, then Content source, and click "Start import"
  • Select New Feed and then click "Start import"
  • Select an existing source and update the content with the new feed
  • Select "New profile field" and enter a name in the text field

 

What user access level allows read and write access to create or edit a dynamic profile and feed?

  • Content Reader
  • Dynamic Content User
  • Content Owner
  • Content Writer

 

What is the Asset Library file size limit per upload for video files?

  • 100MB
  • 60MB
  • 50MB
  • 80MB

 

Which two methods can be used to connect dynamic data to an element in the creative? (select two)

  • Binding in Google Web Designer
  • Custom JavaScript
  • Custom Floodlight variables
  • Binding in Campaign Manager

 

When a user generates a dynamic preview and receives the error "Can't show a preview because you haven't set a default creative or your applied filters don't match any feed rows," what first step should be taken to troubleshoot the error?

  • Confirm the feed is complete with no warnings
  • Retransform the feed
  • Check if the correct feed filtering parameters were applied in the preview panel
  • Re-upload the feed

 

Which two methods can be used to build dynamic creatives for Studio? (select two)

  • Google Web Designer
  • Adobe Edge Animate
  • Hand-coded HTML + JavaScript
  • Libraries such as jQuery or CreateJS

 

What step must be taken before initiating a fullscreen expansion?

  • Add a polite loader
  • Establish a connection to your dynamic feed
  • Determine the size of the screen
  • Check that the Enabler has been initialized

 

Which three creative types are allowed when using VPAID creatives? (select three)

  • Full-screen expanding
  • Interstitial
  • HTML5 non-linear
  • Banner

 

When should the dynamic creative be uploaded to Studio?

  • AFTER creating the feed, but BEFORE creating and publishing the Studio profile
  • AFTER creating the feed and publishing the Studio profile
  • AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
  • AFTER creating the feed and Studio profile, but BEFORE publishing the profile

 

What do "counters" measure in Studio?

  • Number of users that did not interact with a creative
  • Number of times an action is taken within a creative
  • Elapsed time interacting with a creative element
  • Length of time a video creative is played

 

To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

  • Percent sign ("%")
  • Pipe ("|")
  • Semi-colon (";")
  • Comma (",")

 

Which three elements are required for a dynamic creative? (select three)

Select All Correct Responses

  • Dynamic content
  • Studio creative
  • Asset Library
  • Studio profile

 

What values are included in the targeting column of a remarketing feed?

  • Third-party cookie values
  • Floodlight custom variable ("u-var") values
  • Floodlight audience list IDs
  • The advertiser's cookie values

 

In what section of Studio can users create and manage dynamic profiles?

  • Creative
  • Dynamic Content
  • Assets
  • Admin

 

What action occurs when assets are uploaded to the Creative section?

  • Assets are automatically resized
  • Creatives are delivered to Campaign Manager for trafficking
  • Assets are copied to the Asset Library
  • Assets are shared across all advertisers in the Studio account

 

What type of creative appears within a set of borders and doesn't expand or cover a website's content?

  • Expandable creative
  • Floating creative
  • Banner creative
  • Interstitial creative

 

Which three rotation settings are available in Studio? (select three)

  • Random
  • Optimized
  • Weighted
  • Sequential

 

In what section of Studio can users upload and manage ad files?

  • Creative
  • Assets
  • Admin
  • Dynamic Content

 

How can a dynamic preview sheet be removed from a Studio profile?

  • Open the preview sheet and click "Undo"
  • Delete the preview sheet
  • Archive the preview sheet
  • Edit permissions to the preview sheet

 

Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)

Select All Correct Responses

  • Floating creative
  • Expandable creative
  • Banner creative
  • Interstitial creative

 

The HTML5 Enabler should be added to which tag in a creative's HTML file?

  • <script>
  • <head>
  • <div>
  • <body>

 

Which two data types are NOT supported as dynamic elements? (select two)

Select All Correct Responses

  • HTML5 animations
  • Numerical fractions
  • Decimal numbers
  • Text

 

What profile setting allows Studio to match more than one row on impression?

  • Quantity
  • Dependent selection
  • Profile field
  • Auto-filter

 

Where are dynamic profiles located?

In Advertisers under Advertiser association

In the Creatives tab when viewing a dynamic creative

In the Dynamic Content tab next to advertiser name

In the Assets tab under Account Details

 

What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?

  • Remarketing
  • Dynamic targeting keys
  • Display & Video 360 line item filtering
  • Data pass

 

What method for using custom fonts is NOT supported for dynamic text?

  • Any fonts uploaded with a creative in Studio
  • Fonts loaded from Google Fonts
  • Fonts stored on a File Transfer Protocol (FTP)
  • Fonts added to Asset Library and linked to a creative in Studio

 

When you have multliple images to support different creative sizes within a single profile, what action should be taken?

Create one feed per ad size

Upload the images to Asset Library to generate the different creative sizes

Create one feed and filter by creative dimensions

Use a single image and Studio will resize automatically

 

What is the minimum number of exits required for a creative?

  • 2
  • 1
  • 0
  • 3

 

Echo remarketing uses dynamic content from what source?

  • Dynamic rules
  • A feed
  • The creative code
  • Custom Floodlight variables

 

What is the Asset Library file size limit per upload for non-video files?

  • 20MB
  • 10MB
  • 15MB
  • 5MB

 

What tool makes it possible to preview a creative on a mobile device that's linked to a Studio account?

  • Google Web Designer
  • IAB VAST tag tool
  • Creative Preview app
  • QA Helper extension

 

What is the proper format for geo-targeting a location in a feed?

  • Los Angeles,California,United States
  • Los Angeles,United States
  • Los Angeles,California
  • Los Angeles,United States,California

 

What feature can be used to target multiple columns in a feed one at a time?

  • Trafficking rules
  • Prioritized rules
  • Rotation priority
  • Feed priority

 

What are two benefits of using dynamic creatives in Studio? (select two)

Select All Correct Responses

  • Ability to test different content within one creative
  • Ability to test different ad formats within one creative
  • Ability to test different sizes within one creative
  • Ability to build and traffic only one creative per ad size

 

In what section of Studio is user access managed?

    • Creative
    • Dynamic Content
    • Admin
    • Assets

 

What is the method most often used to define the dynamic content for a creative?

  • Campaign Manager
  • Spreadsheet
  • External API
  • Code within the creative

 

Which two options must be true to use open optimization? (select two)

Select All Correct Responses

  • Only one row in the feed must be eligible to be served
  • More than one row in the feed must be eligible to serve
  • The dynamic feed must include a row with "optimize" in the cell
  • In "Step 3: Manage Rules" rotation must be set to "Optimized"

 

Which two video formats can be built as Rich Media in Studio? (select two)

  • Video Ad Serving Template (VAST)
  • YouTube TrueView
  • Video Player-Ad Interface Definition (VPAID)
  • In-banner video MPU

 

Which two capabilities are possible with dynamic preview sheets? (select two)

Select All Correct Responses

  • Bulk dynamic previews via .csv import
  • External sharing to stakeholders without Studio access
  • Ability to download and share as a PDF file
  • Editing within the preview sheet

 

 

 


 

 

In what product are dynamic targeting keys created?

By

In what product are dynamic targeting keys created?

  • Search Ads 360
  • Campaign Manager
  • Studio
  • Display & Video 360

 

Explanation:

In Campaign Manager, dynamic targeting keys are created to enable precise audience targeting within digital advertising campaigns. Dynamic targeting keys are essential components that allow advertisers to personalize ad delivery based on specific user attributes or behaviors, such as demographics, interests, or previous interactions. By creating and implementing dynamic targeting keys in Campaign Manager, advertisers can optimize ad relevance and effectiveness by tailoring messages and offers to specific audience segments in real-time. This capability enhances campaign performance by ensuring that ads are served to audiences most likely to engage or convert, thereby maximizing return on ad spend (ROAS) and improving overall campaign outcomes. Campaign Manager’s robust platform supports the creation, management, and application of dynamic targeting keys across various digital channels, providing advertisers with the tools needed to implement sophisticated targeting strategies that drive meaningful results. Therefore, Campaign Manager is the correct product for creating dynamic targeting keys, empowering advertisers to leverage data-driven insights and audience segmentation to enhance the precision and impact of their digital advertising efforts effectively.

 

Which two targeting types are supported in Studio for dynamic creatives? (select two)

By

Which two targeting types are supported in Studio for dynamic creatives? (select two)

  • Language targeting
  • Audience targeting
  • Geo-targeting
  • Device targeting

 

Explanation:

The two targeting types supported in Studio for dynamic creatives are Geo-targeting and Audience targeting. Geo-targeting allows advertisers to deliver ads based on the geographic location of users, ensuring that messages are tailored to specific regions or locations where the audience is located. This targeting method is essential for localizing campaigns and delivering relevant content based on the user’s physical location, which can influence purchasing decisions and engagement rates. Audience targeting enables advertisers to reach specific groups of users based on demographic information, interests, behaviors, or other predefined criteria. This type of targeting helps personalize ad experiences by delivering messages that resonate with the interests and characteristics of the targeted audience segments. By leveraging Geo-targeting and Audience targeting in Studio, advertisers can optimize their dynamic creatives to effectively reach and engage with relevant audiences, thereby enhancing campaign performance and maximizing ROI. These targeting capabilities ensure that ads are delivered to the right users at the right time and in the right context, driving higher conversion rates and improving overall advertising efficiency. Therefore, choosing Geo-targeting and Audience targeting aligns with best practices in digital advertising, allowing advertisers to tailor their messaging and creative content dynamically to meet the diverse needs and preferences of their target audiences effectively.

 

What field type is used for data pass targeting in a dynamic profile?

By

What field type is used for data pass targeting in a dynamic profile?

  • Display & Video 360 Line Item Id
  • Campaign Manager Site ID
  • Remarketing Value
  • Custom value

 

Explanation:

The correct answer is Custom value. In a dynamic profile for data pass targeting, the ‘Custom value’ field type is used. This field type allows advertisers to pass and utilize specific custom data parameters that are not predefined within standard ad serving systems like Campaign Manager or Display & Video 360. Custom values enable flexibility in targeting by accommodating unique identifiers, preferences, or behavioral segments that advertisers want to target dynamically. Unlike Remarketing Value, which focuses on targeting users who have previously engaged with specific content, or Campaign Manager Site ID and Display & Video 360 Line Item Id, which are system-generated identifiers within their respective platforms, Custom value allows for more personalized and granular targeting based on advertiser-defined parameters. This versatility is crucial in dynamic creative setups where precise audience segmentation and targeting criteria play a pivotal role in campaign effectiveness. Therefore, Custom value is the correct answer as it directly addresses the field type used for data pass targeting within dynamic profiles, supporting customized and targeted advertising strategies across digital platforms.

 

Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

By

Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

  • Canonical geolocation
  • Floodlight ID
  • Placement ID
  • Site ID

 

Explanation:

In a dynamic feed within Campaign Manager, the two attributes that can be used as filters are Placement ID and Site ID. These attributes are essential for defining criteria that determine which specific content or ads are served dynamically based on user interactions or external conditions. Placement ID allows advertisers to target and filter content based on the specific placement where the ad will be displayed, ensuring relevance and contextuality in ad delivery across different placements within a campaign. Site ID enables filtering based on the specific website or domain where the ad will appear, providing advertisers with control over where their ads are shown and enabling targeting strategies based on site-specific audience preferences or performance metrics. By using Placement ID and Site ID as filters in a dynamic feed, advertisers can effectively tailor ad content and messaging to match the characteristics of each placement or site, optimizing engagement and campaign effectiveness. These attributes facilitate precise targeting and customization of ad experiences, ensuring that ads are delivered in contexts that align with strategic goals and audience expectations, thereby enhancing overall campaign performance and ROI in Campaign Manager.

 

In what section of Studio are creative images and videos stored?

By

In what section of Studio are creative images and videos stored?

  • Admin
  • Creative
  • Dynamic Content
  • Assets

 

Explanation:

Creative images and videos in Studio are stored in the Assets section. This section serves as a centralized repository where all media assets, including images, videos, and other creative elements, are stored and managed within the Studio environment. By organizing assets in the Assets section, Studio enables advertisers and creative teams to efficiently browse, search, and access the necessary visuals for building and deploying ad creatives across campaigns. This centralized storage facilitates seamless integration of assets into creatives, ensuring consistency in branding and messaging while optimizing workflow efficiency. Additionally, the Assets section supports version control and asset management functionalities, allowing users to update, replace, or archive assets as needed without disrupting active campaigns or creatives. Therefore, storing creative images and videos in the Assets section of Studio ensures robust asset management capabilities, enhancing collaboration and streamlining the process of creating impactful digital advertising campaigns.

 

Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

By

Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Select All Correct Responses

  • Click-through-conversion rate
  • Click-through rate (CTR)
  • Impression-to-view rate
  • Designated weights

 

Explanation:

The two variables that can be used to optimize the rotation of dynamic creatives are Click-through rate (CTR) and Click-through-conversion rate. Click-through rate (CTR) measures the percentage of users who click on an ad after viewing it, indicating the effectiveness of the creative in generating initial user interest and engagement. Optimizing rotation based on CTR helps prioritize creatives that resonate well with the audience, potentially improving overall campaign performance by maximizing user interaction and click-throughs. Click-through-conversion rate, on the other hand, measures the percentage of users who click on an ad and subsequently complete a desired action, such as making a purchase or filling out a form. This metric provides deeper insights into the effectiveness of creatives in driving meaningful conversions beyond initial clicks. By optimizing rotation based on both CTR and Click-through-conversion rate, advertisers can refine their creative strategies to focus on delivering impactful messages that not only attract clicks but also drive valuable user actions, ultimately maximizing campaign ROI and achieving specific campaign objectives more effectively. These variables are critical in dynamic creative optimization as they allow advertisers to continuously refine and improve creatives based on real-time performance data, ensuring campaigns remain relevant and effective in reaching and converting target audiences. Thus, leveraging CTR and Click-through-conversion rate for rotation optimization aligns with best practices in digital advertising, enhancing the overall effectiveness and efficiency of dynamic creative campaigns in Studio and similar platforms.