True or false? Acme took an appropriate approach to their communication with Pluto Pool Co. with their planned weekly calls.
A) TRUE
B) FALSE
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Some questions:
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True or false? Acme took an appropriate approach to their communication with Pluto Pool Co. with their planned weekly calls.
A) TRUE
B) FALSE
Last month, the client’s website generated 30 leads, which is only 20% of your agreed upon goal. Which metric is acceptable to report back to the client as a recommended area you can work together to improve?
A.) Increase website visitors
B.) Improve lead-conversion rates
C.) Email clickthrough
D.) A and B
E.) B and C
F.) All of the above
G.) None of the above
How do you address the client’s sales practices on the kickoff call?
Recommend to your point of contact at the client to keep the salespeople to the kickoff altogether.
Remind them inbound will begin generating leads that the salespeople have to work within the first 60 days.
Invite them to the call, but keep the responsibility of persona-crafting to the marketing team, considering sales will never interact with the persona.
Introduce the concept of inbound sales to the salespeople present on the call, but don’t integrate them into your marketing campaigns.
What other questions should Acme ask about Pluto Pool Co.’s goals?
A.) Ask how they determined this number
B.) They should have avoided asking if the information was informed by old data
C.) Ask if the goal could be in a range, for instance, 2-3 customers
D.) A and C
E.) B and C
F.) All of the above
What additional modification(s) should Acme make to Pluto Pool Co.’s goals?
Confirm the goal is quantifiable
Confirm the goal is attainable for their agency
Confirm the goal’s end-date
None of the above
Why is it recommended to refer back to the initial sales call notes during the early strategy planning sessions with the client?
A) Because it helps set precedent for your work and reaffirms your original retainer as foundational to the goals you’re discussing and planning now.
B) Because it helps you identify the client’s weaknesses.
C) Because it seats you in a position of power.
D) Because sales sets expectations, and you need to distance yourself from them as soon as the real marketing work begins.