SemRush Certification Answers

Which is not a consequence of the situation when you don’t bid on your brand name?

• Losing users who are specifically searching for your brand

• Losing positions in organic SERP

• Losing sales from people that are ready to buy, but research you first

When you have dedicated landing pages, who is the home page meant to serve?

• Users that do not know you

• Both groups

• Users that already know who you are

True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

• True

• False

True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

• False

• True

Conversion optimizer works by

• A/B testing your landing page for higher conversion rates

• Automatically adjusting bids keywords as well as other dimensions in a campaign

• Automatically finding targeting that will be more likely to convert into users

• Running your campaign during hours where users will be more likely to convert

Which is not an example of a dimension?

• Days of the week

• Visitors

• Devices

• Cities