SemRush Certification Answers

If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

• $2

• $0.2

• $0.02

• $0.002

How much budget should you set when launching your universal app campaigns?

• 50 times that of your target cost per installation

• 25 times that of your target per cost installation

• The most you’re willing to lose to gather stats until you’re profitable

True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs

• False

• True

Ads for Universal App Campaigns are created

• Automatically in the Merchant Center

• Automatically from the Google Play store listing

• In the Google Ads UI

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

• banner, identical

• text, different

• text, identical

• banner, different

Which example of display targeting is not one that targets users by content?

• Remarketing

• Contextual Targeting

• Targeting Topics

• Placement Targeting